Puma has selected the group ‘NCT 127’ as the Asia Pacific ambassador.
NCT 127 will become Puma’s APAC Ambassador and will be active in 15 countries in Asia and Oceania. The selection of NCT 127 as Puma APAC Ambassador is very meaningful as Korean artists can become ambassadors for global brands and contribute to spreading the Korean Wave.
In a statement, the sportswear company explained the partnership, “NCT 127 is a hugely popular representative K-pop boy group among the 10-20s age groups across APAC (Asia-Pacific region), including Japan, China, Singapore, and Thailand.” PUMA representatives added, “Based on the strong influence, passion, and creativity of NCT 127, we plan to conduct various campaigns and actively communicate with fans and consumers in APAC to increase the brand value.”
A SM Entertainment official said, “Collaborating with the world-famous sports brand Puma is very meaningful to NCT 127. NCT 127’s group name, ‘127’, means the longitude of Seoul, and it is a team that will be active on the global stage based on Seoul, the home of K-pop“.
NCT 127 has released a number of hit songs such as “Hero,” “Sticker,” “Regular,” “Cherry Bomb,” and “Highway to Heaven,” gaining global popularity with unique music and overwhelming performances.
With their third full-length album released in 2021, they surpassed the cumulative album sales of 3.64 million copies and became a ‘triple million seller’, and after that, they entered the third place on the US Billboard’s main album chart ‘Billboard 200’ for 17 weeks in a row. NCT 127’s global popularity and status were once again recognized as the highest entry ranking and longest chart record among K-pop albums released in 2021.
In addition to Billboard, they also entered the ‘Official Album Chart Top 100’, the main chart of the UK Official Chart, as well as various global music charts in various countries Germany, Australia, Japan, and China.
In addition, NCT 127 started their second world tour starting with Korea in December of last year and is meeting with fans around the world through a Japanese dome tour that mobilized a total of 220,000 audiences, and a Singapore concert that sold out all seats. They are preparing for activities such as holding a Japanese solo fan meeting and appearing on ‘SMTOWN LIVE 2022’ on August 20.
On the other hand, starting with the release of the SLIPSTREAM campaign with NCT 127 on July 29, Puma intends to continue their activities as APAC ambassadors in earnest.