Celebrity

Many obstacles awaiting YG on its way to promote BIGBANG’s upcoming comeback     

BIGBANG is a “Hidden Card” that YG can’t give up on. In order to succeed in new businesses such as digital assets, it needs to be keen. 

BIGBANG is coming back. It will be the first time in four years for BIGBANG, who will release a new song this spring, to meet their fans through group activities. Attention is focusing on how this sudden comeback announcement made without promise will turn out amid the aftermath of various incidents involving their members such as Seungri and T.O.P.

BIGBANG’s upcoming comeback    

BIGBANG is a group that has shown off K-pop’s potential on the world stage even before BTS, which is currently considered the current “global top boy group.” Members such as leader G-Dragon have shown their strong influences not only in albums but also in the fashion market. However, their current position is 180 degrees different from four years ago. The public’s response to their surprise comeback announcement is also lukewarm. There are even mixed views on whether BIGBANG will be able to regain its past popularity amid doubts. The mountain they need to cross is high.

#”Burning Sun” scandal which led to Seungri’s departure. T.O.P’s uncertain activities.

BIGBANG’s agency YG Entertainment said, “We are releasing a new song this spring, four years after the single ‘Flower Road’ in March 2018, and we are about to shoot the music video after recording the new song.” Since their debut in 2006, every song released, such as “Lie,” “Last Greetings,” “Blue,” and “Bang Bang Bang,” has been such mega hits, expectations were expected to be amplified after the comeback announcement, but the response is cold. Rather, there are different interpretations surrounding the background of this comeback. These doubts cannot be resolved just by the fact that fans have been strongly asking YG for BIGBANG’s comeback since 2021.

BIGBANG’s upcoming comeback    

Starting with the enlistment of T.O.P in 2017, BIGBANG went into a hiatus as G-Dragon, Taeyang, and Daesung entered the military one after another. Unlike other celebrities who escaped the public’s attention immediately after enlistment, BIGBANG was far from what is called a “quiet military service” from the beginning. During enlistment, T.O.P was indicted on charges of cannabis smoking in the past but received a delay in the indictment, and G-Dragon was embroiled in allegations of preferential hospitalization at a military hospital immediately after joining the army due to ankle pain and surgery. Seungri, who was scheduled to join the military, made the world buzz as a key participant in the “Burning Sun” case in 2019. He has committed all kinds of illegal activities, including sex crimes, jeopardizing not only BIGBANG but also YG. In the end, YG kicked Seungri out, but the controversy did not subside.

BIGBANG’s upcoming comeback    

BIGBANG will come back as a four-member group excluding Seungri. However, it remains to be seen whether they will be able to continue their four-member activities. This is because T.O.P has finished his exclusive contract with YG and decided to go on his own way. In addition, shortly after being discharged from the military, T.O.P has publicly declared, “I will not make a comeback in Korea.” In the end, it is highly likely that he will not participate in BIGBANG’s activities this time. In this case, BIGBANG will become a three-member team. In this regard, YG said, “We have discussed well with the members in respect of their opinion that they want to expand their personal activities in addition to what they have with BIGBANG.” In the meantime, this agency also added a clue that T.O.P would participate in BIGBANG activities if the conditions were met.

#Those who are responsible for the infamous incident and accident.

Due to such frequent incidents, BIGBANG is also stigmatized as a “criminal group.” No matter how popular they were in the past and is still supported by their fandom, such crimes have strongly imprinted on the public’s mind. In particular, Seungri, the main culprit of the “Burning Sun” case, is on trial on charges of assault, sex crimes, sharing illegal filming, and habitual gambling. In an appeal held in January this year, he was sentenced to one and a half years in prison for acknowledging all nine charges, including embezzlement and prostitution mediation, and is currently imprisoned in the military prison. No matter how much he had announced his retirement from the entertainment industry, news about Seungri is still linked to the name of BIGBANG.

BIGBANG’s upcoming comeback    

BIGBANG’s Daesung is not free from allegations either. This is because he was embroiled in controversy over aiding and abetting the operation of illegal entertainment establishments in his building in 2020. The building in question was purchased by Daesung in November 2017. Daesung claimed, “I didn’t know what kind of establishment was in the building,” but criticism arose that it was a weak explanation.

BIGBANG’s upcoming comeback    

At this point, the existence of the “clean zone” Taeyang, the only member of BIGBANG who has not been embroiled in any rumor, feels new. Taeyang got married to actor Min Hyo-rin and recently announced the birth of their child, firmly defended his group’s name even while the members were criticized for being involved in all kinds of scandals. Taeyang is also known to have played a big role in the reason why BIGBANG is able to return this time.

#A card that YG can’t give up – BIGBANG.

Music is the only way for the BIGBANG to restore its honor. The music industry predicts that only when the group captures the public with music can it regain its reputation. The reputation gained in their heyday cannot be overlooked. BIGBANG is recorded as the first K-pop group to be included in the “Most Successful K-pop Group” selected by the LA Times and the “100 People” selected by Forbes in the U.S. Usually, in the case of idol groups, only one or two members stand out from the rest, but BIGBANG gained popularity evenly with all five members’ talents. The existence of BIGBANG is also cited as the background for the birth of BLACKPINK, a global K-pop group belonging to YG.

It is still unknown what song BIGBANG will return with. Various prospects are mixed, including whether members such as G-Dragon, who has made his own songs, will release their self-made songs or will they join hands with producer Teddy, who has written the success story of BIGBANG. YG is keeping the title and release date of BIGBANG’s new song secret.

BIGBANG’s upcoming comeback    

Some professionals in the entertainment industry have several interpretations of why BIGBANG is making a comeback now. First of all, there is an opinion that YG is in the process of finding a new way out. YG was once selected as the Top 3 K-Pop agencies along with SM Entertainment and JYP Entertainment. However, its market capitalization has plummeted due to controversy over BIGBANG’s Seungri. In the meantime, YG gave up its top spot to BTS and its agency, HYBE. In other words, BIGBANG is a “hidden card” that YG can never give up, given that BLACKPINK is active but the male group’s ripple effect is superior in the K-pop market. As proof of this, YG’s market capitalization has recovered to around 1 trillion won shortly after BIGBANG announced its comeback.

YG’s recent aggressive new business is also drawing attention. In January 2022, YG joined hands with Binance, the world’s largest virtual asset exchange and blockchain infrastructure provider, to enter the business, including NFT (non-replaceable token). It plans to develop games, digital assets, and fan services based on contents regarding K-pop stars and their songs. Some analysts say that YG could not have given up BIGBANG, which is rich in intellectual property rights and is highly recognized compared to its other groups such as BLACKPINK, WINNER, and iKON

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ilyo
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