It has been announced that Lee Jun Ho secured 1st place in the actor brand reputation rankings for July 2023.
From June 29th to July 29th, the Korea Corporate Reputation Research Institute analyzed 202,496,053 pieces of brand big data for 100 actors who appeared in dramas, movies, and OTT. The data was measured based on consumers’ brand participation, media coverage, communication volume, and community activity, and then indexed using a brand reputation algorithm.
With the expansion of the OTT market and the broadening of actors’ activities, the analysis of actor brand reputation has been extended. It includes actors active not only in films and broadcast media but also in web media.
The actor brand reputation analysis was conducted based on participation index, media index, communication index, and community index through the analysis of brand big data. The brand reputation index involves extracting brand big data and analyzing consumer behavior using reputation analysis algorithms. It classifies the data into participation value, communication value, media value, community value, and social value, considering weighted factors.
According to the aforementioned analysis, Lee Jun Ho topped the actor brand reputation rankings for July 2023.
Meanwhile, the Top 30 actor brand reputation ranking for July, in sequential order, is as follows:
Lee Jun Ho, Kim Tae Ri, Shin Hye Sun, Lee Jun Hyuk, Lim Ji Yeon, Son Seok Gu, Kim Seon Ho, Ahn Bo Hyun, Hong Kyung, Choi Jae Rim, Park Gyu Young, Im Yoona, Go Min Si, Kim Tae Hee, Go Won Hee, Ma Dong Seok, Won Ji An, Lee Chung Ah, Gong Yoo, Jung Woo, Kang Min Hyuk, Lee Byung Hun, Jo In Sung, Park Seo Joon, Kim Sun Young, Son Ye Jin, Kim Hye Soo, Ahn Hyo Seop, Kim Ga Eun, and Song Joong Ki.
Gu Chang Hwan, the director of Korea Corporate Reputation Research Institute, stated that Lee Jun Ho topped the list thanks to the love he received for the drama “King the Land“. Meanwhile, 2nd place Kim Tae Ri and 3rd place Shin Hye Sun gained consumer interest through “Revenant” and “See You in My 19th Life”, respectively.
Source: Daum
