“HYBE’s youngest daughter” I’LL-IT unveils brand film “Teenagers’ ‘super real’ imagination”

I’LL-IT members (Yunah, Minju, Moka, Wonhee, Iroha) unveiled a brand film on HYBE Labels’ YouTube channel and Belift Lab’s official SNS on March 4th at midnight. Lasting about 3 minutes, the video not only clearly showcases each member’s personality but also hints at I’LL-IT’s colors and identity as a team.

The video starts with I’LL-IT members gathered in an empty white classroom. Then, each member displays witty charm by transitioning between their imagined selves and their present student personas.

They are seen plugging in headphones and dancing, striking a cool pose when the teacher turns around (Wonhee), flying in the air with wings sprouting from their backs only to descend back to the hallway with the principal’s sneeze (Iroha), and discovering themselves holding a mop instead of a microphone while attempting to sing (Yunah).

In imaginative scenes, small boxes with the team logo pour endlessly from lockers, filling the classroom until one box falls and shatters upon hitting the ground, bringing them back to reality (Minju). Scenes where members take selfies in the bathroom only to find their future selves disappearing into thin air (Moka) are also imaginative. Each member gets lost in their own beautiful illusion, only to wake up to reality as if from a dream. Finally, the five members, now dressed in stage costumes instead of school uniforms, walk out through giant letters, accompanied by a mystical melody and the lyrics “This is My World“, teasing curiosity about their debut album.

The narrative, which maximizes the members’ imaginations, hints at the future direction and identity of I’LL-IT, presenting them as a “group with unlimited potential”. Belift Lab described the concept of the brand film as “girls who immerse themselves in their sincere imagination at every moment” and urged attention to the imagination and stories of these girls who know how to look at the world from their own perspective.

I’LL-IT’s debut album “SUPER REAL ME” will be released on March 25th at 6 PM.

I’LL-IT is HYBE’s third girl group and the first girl group introduced by BeliftLab. I’LL-IT was formed through Belift Lab’s girl group survival program “R U NEXT?” aired on JTBC from June to September last year. The team name, created by combining the autonomous and progressive will (I WILL) with the pronoun meaning something special (IT), embodies the meaning of “a group with the potential to be anything”.