The Korea Corporate Reputation Research Institute indexed 135,161,407 brand big data of 50 movie actors loved by Korean consumers from December 16th, 2023 to January 16th, 2024 by measuring consumer participation, social media, communication and community indices. Compared to the movie actor brand big data of 141,378,094 last December, it decreased by 4.40%.
Top 30 movie actors who appeared in the 2024 January movie actor brand reputation ranking are Honey Lee, Jung Woo-sung, Hwang Jung-min, Ryu Jun-yeol, Im Si-wan, Jung Hae-in, Park Seo-joon, Kim Tae-ri, Go Yoon-jung, Gong Hyo-jin, Kim Yoon-seok, Lee Byung-hun, Lee Young-ae, Kim Hye-soo, Song Ha-yoon, Lee Je-hoon, Seo In-guk, Lee Jung-jae, Han Hyo-joo, Cho Yi-hyun, Jo In-sung, Park Bo-young, Lee Sung-min, Lee Yi-kyung, Go Min-si, Kim Nam-gil, Jung Da-eun, Ma Dong-seok, Lee Jong-suk and Ji Seung-hyun.
In first place, Honey Lee was analyzed to have a brand reputation index of 4,545,690 with the participation index of 625,726, media index of 1,296,402, communication index of 1,411,333, community index of 1,212,229. Compared to last December’s brand reputation index of 765,421, it rose by 493.88%
In second place, Jung Woo-sung was analyzed to have a brand reputation index of 4,483,589 with the participation index of 1,580,857, media index of 938,739, communication index of 975,147, community index of 988,846. Compared to last December’s brand reputation index of 9,330,219, it fell by 51.95%.
In third place, Hwang Jung-min was analyzed to have a brand reputation index of 4,183,141 with the participation index of 888,279, media index of 1,173,678, communication index of 1,040,231, community index of 1,080,953. Compared to last December’s brand reputation index of 7,494,228, it fell by 44.18%.
In fourth place, Ryu Jun-yeol was analyzed to have a brand reputation index of 4,179,695 with the participation index of 510,168, media index of 1,299,550, communication index of 1,192,357, community index of 1,177,620. Compared to last December’s brand reputation index of 2,410,499, it rose by 73.40%.
In fifth place, Im Si-wan was analyzed to have a brand reputation index of 4,025,429 with the participation index of 826,753, media index of 817,933, communication index of 1,296,427, community index of 1,084,316. Compared to last December’s brand reputation index of 4,010,540, it rose by 0.37%.
Director Koo Chang-hwan of the Korea Corporate Reputation Research Institute said, “As a result of movie actors’ brand reputation analysis in January 2024, the brand Honey Lee was analyzed as No.1. Movie actor brand category analysis showed a 4.40% decrease compared to 141,378,094 big data of movie actor brands in December last year. According to the detailed analysis, brand consumption increased by 0.52%, brand issue increased by 3.56%, brand communication increased by 3.59% and brand spread decreased by 16.10%.”
Source: Daum
