The visual shown by Han So Hee in the webtoon dramatic trailer for “The Villainess Is A Marionette” is simply out of this world.
The 3rd teaser of the “Webtoon Dramatic Trailer” for “The Villainess Is A Marionette”, which is the fourth selected work of the “2022 Super Webtoon Project” from Kakao Entertainment, has been released. It depicts the process of Princess Kayena (Han So Hee) in becoming an independent figure who carves out her own destiny, instead of a marionette that only existed in a small place next to Prince Regef (Lee Soo Hyuk).
In this webtoon dramatic trailer, which was planned by Kakao Entertainment for the global market, Cha Eun Woo, Han So Hee, and Lee Soo Hyuk are cast to play the three main characters. The trailer has also been successfully presented with superior quality as great as movies and dramas.
As of October 14th, the total views of teasers and trailer episodes have easily exceeded 10 million, while the number of likes was about 500,000, and the number of comments was about 20,000, with all seeing noticeable rises. In addition, the fandom fever is heating up as the production of secondary creative content by fans is increasing.
With the start of the campaign, the popularity of original webtoons and web novels both in and outside of Korea has also increased. Before the casting of Cha Eun Woo, Han So Hee, and Lee Soo Hyuk, the total views of web novels and webtoon for “The Villainess Is A Marionette” was about 110 million. After the casting news, this number of views have increased 6 times, while the number of weekly viewers tripled, and the amount of transactions doubled. Now that the trailer episode has been released, the number of views has improved 8-fold, the transaction amount tripled, and the number of weekly viewers increased 7 times.
“The Villainess Is A Marionette” is also seeing huge popularity worldwide. In Kakao Webtoon Thailand, the series ranked 2nd in weekly sales, with 13 times the weekly transaction amount and 3 times the number of viewers before and after the casting news was released. In Indonesia, the transaction amount increased by 22 times and the number of views increased by 6 times, and it is ranked first in the weekly ranking.
The third trailer, “I Will Live As Me,” which was released on Kakao Page’s official YouTube account and SNS on October 14th, runs toward the climax with the awakening of Kayena and Duke Kidrey, who drew a sword to protect her. Meanwhile, Prince Regef begins to run rampant due to the princess escaping from his grasp.
Princess Kayena, who sits on the throne, declares war, saying, “From now on, I’m going to start doing what suits me the most.” Eventually, Duke Kidrey’s cruel eyes and Prince Regef, who breathes heavily just before the runaway, are seen, raising tension at once.
Kayena dropping a glass of poisoned wine, then smiling cheerfully and standing with an emperor’s wand, shows that their fate is changing all of a sudden. Prince Regef reveals his cruel obsession with Kayena, saying, “You should have been my doll.” Meanwhile, Duke Kidrey, who raises his sword to protect Kayena, said, “I have no hesitation at the tip of my sword.” In the face of all this, Kayena can be seen grabbing a chess piece with relaxed fingers behind Duke Kidrey, saying determinedly and dignifiedly, “”No one can stand on top of me. I will live as myself”.
Following the release of three teasers, the dramatic trailer is now set to be released. In the main film, the main worldview and fatal romance of “The Villainess Is A Marionette” will be completed in the finale.
An official from Kakao Entertainment said, “The Webtoon Dramatic Trailer is receiving enthusiastic support both at home and abroad thanks to the passionate performances of the three actors and the love of fans. Now, only the main story is about to be released, and I look forward to decorating the splendid finale.”
“I hope this video will serve as an opportunity to draw a lot of attention to the original webtoon and web novel, which boasts excellent storytelling and drawing,” he added.