Cha Eun-woo Surpassed Kim Soo-hyun & Choi Min-sik To Top March Actor Brand Reputation Rankings

The Korea Corporate Reputation Research Institute recently announced the brand reputation rankings based on the analysis of 208,227,692 brand big data of 100 actors in dramas, movies and OTT works released from February 29th, 2024 to March 30th, 2024.

As a result, “Pyramid Game” Jang Da-ah came in 5th place and “Exhuma” Kim Go-eun took fourth place. Choi Min-sik of “Exhuma” placed third and Kim Soo-hyun of “Queen of Tears” achieved second place. Lastly, the long-awaited No.1 was singer-actor Cha Eun-woo, who is starring in MBC’s drama “Wonderful World”.

Cha Eun-woo dominated the brand reputation ranking with an overall brand score of 7,583,893, including a participation index of 2,315,576, a media index of 2,335,634, a communication index of 1,447,035 and a community index of 1,785,648.

Starring Cha Eun-woo, “Wonderful World” is a drama about revenge, forgiveness, and love between two people who lost their families. It centers around Eun Soo-hyun (Kim Nam-joo), who punishes the murderer who killed her son, unfolding the secrets of the case. The latest broadcast (episode 9) recorded its highest viewership of 13%. 

Also known as an idol singer from the boy group ASTRO, Cha Eun-woo recently held his solo fan concert “2024 Just One Ten Minutes: Mystery Elevator” at Saitama Belluna Dome in Japan on the 30th of last month and is busy with other schedules.

No.2 Kim Soo-hyun became a hot topic along with the popularity of tvN’s weekend drama “Queen of Tears”. In particular, “Queen of Tears” was the most-watched non-English-speaking series on Netflix on April 3rd.

Written by “My Love From The Star” and “Crash Landing on You” writer Park Ji-eun, “Queen of Tears” depicts the miraculous love story between chaebol Hong Hae-in (Kim Ji-won) and her husband Baek Hyun-woo (Kim Soo-hyun) as they face a crisis in the third year of their marriage. Kim Soo-hyun’s co-star Kim Ji-won also ranked No.9 on the brand reputation chart.

Coming in third place, Choi Min-sik is enjoying his second heyday as his movie “Exhuma” already exceeded 11 million admissions. The actor is also drawing attention with his unique fanservice at movie greeting events.

Apart from TOP5, the actors who appeared in the March brand reputation rankings from No.6 to No.30 were Choi Sung-eun, Park Ji-hyun, Son Seok-gu, Kim Ji-won, Kim Ji-yeon, Shin Seul-ki, Kim Nam-joo, Lee Do-hyun, Ryu Da-in, Go Yoon-jung, Kang Na-eon, Park Shin-hye, Song Joong-ki, Park Hyung-sik, Gong Yoo, Song Ha-yoon, Lee Joo-bin, Won Mi-kyung, Na In-woo, Lee Seo-jin, Ahn Bo-hyun, Yoo Hae-jin, Lee Byung-hyun, Ma Dong-seok, and Im Si-wan.