Cha Eun-woo Beat Kim Soo-hyun To Top March Actor Brand Reputation Ranking
Cha Eun-woo surpassed Kim Soo-hyun to achieve No.1 in the rankings based on the big data analysis of actor brand reputation in March 2024
The Korea Corporate Reputation Research Institute analyzed 208,227,692 brand big data of 100 actors who appeared in dramas, movies and OTT platforms from February 20th, 2024 to March 30th, 2024 by measuring consumers’ participation volume, media coverage, communication volume, and community engagement.
Compared to the total big data figure of 184,022,835 in February, the March big data increased 13.15%.
As a result, Cha Eun-woo took first place in the Actor Brand Reputation Ranking In March, followed by Kim Soo-hyun in second place and Choi Min-sik in third place.
Aside from the TOP 3, other actors in the TOP 30 were Kim Go-eun, Jang Da-ah, Choi Sung-eun, Park Ji-hyun, Son Seok-gu, Kim Ji-won, Kim Ji-yeon, Shin Seul-gi, Kim Nam-joo, Lee Do-hyun, Ryu Da-in, Go Yoon-jung, Kang Na-yeon, Park Shin-hye, Song Joong-ki, Park Hyung-sik, Gong Yoo, Song Ha-yoon, Lee Joo-bin, Won Mi-kyung, Na In-woo, Lee Seo-jin, Ahn Bo-hyun, Yoo Hae-jin, Lee Byung-hun, Ma Dong-seok, and Im Si-wan.
Director Koo Chang-hwan of the Korea Corporate Reputation Research Institute said, “According to our analysis, Cha Eun-woo ranked No.1 because of his perfect performance in ‘Wonderful World’. Kim Soo-hyun placed No.2 with his solid acting in ‘Queen of Tears’, and No.3 Choi Min-sik received huge love from the public with ‘Exhuma’.”
