“Alchemy of Souls: Light and Shadow” Go Yoon Jung becomes new face of skincare brand Rataplan

Rataplan announced that it selected actress Go Yoon Jung, the heroine of tvN’s “Alchemy of Souls: Light and Shadow”, as its new brand model.

Rataplan is a skincare brand that aims for “the most Korean clean beauty”. It newly interprets and presents the raw materials obtained from Korean nature as technologies beneficial to the skin and the earth.

Rataplan revealed that Go Yoon Jung, who has both classical beauty and modern sophistication, was selected as a model in accordance with the brand’s goal of “the most Korean clean beauty”.

In addition, Rataplan added that Go Yoon Jung’s lively energy will have a positive impact on the brand’s image. Go Yoon Jung will serve as a model for Rataplan and showcase her most Korean clean beauty through various marketing activities.

An official from Rataplan said, “We expect Go Yoon Jung and Rataplan to create great synergy. We will focus on expanding brand awareness and improving customer satisfaction so that Rataplan, which has grown through various activities this year, can continue its momentum in 2023 and establish itself as a leading clean beauty brand in the skincare market.“

Meanwhile, Go Yoon Jung made her face known through Netflix’s “Sweet Home”, JTBC’s “Law School” and the movie “Hunt”. She is drawing keen attention by starring in tvN’s “Alchemy of Souls: Light and Shadow”, which is scheduled to premiere on Dec 10th. Set in a fictional country called Daeho that does not exist in history or on maps, “Alchemy of Souls: Light and Shadow” is about the love and growth of young mages as they overcome their twisted fates due to a forbidden magic spell known as the “alchemy of souls”, which allows souls to switch bodies.

Source: Insight