K-Pop

Irene returns to advertising market after 3 years, netizens point out “double standard”

With Red Velvet Irene finally making her return in an advertisement, some people believe that the public has been too harsh on her. 

Red Velvet Irene, who is known as a “Kpop goddess” a top visual of Kpop’s 3rd generation, ran into a serious “power trip” controversy in 2020. As a result, the female idol’s career slowed down for a long period, while her individual appearances became more limited. In fact, it took Irene 3 years to finally return to the advertising field.  

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Irene faced a serious “power trip” scandal in 2020

Recently, Red Velvet officially became the ambassador for Azarine – a cosmetic brand from Indonesia, and Irene appeared on the brand’s advertisement accordingly. Despite her long break on commercial releases, Irene still shined spectacularly as she stood at the center, alongside other Red Velvet members. 

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Irene alongside other Red Velvet members for Azarine’s advertisement

Famous for her flawless beauty, Irene continues to impress fans in the new ad. The Red Velvet member shows off her harmonious facial features and smooth skin, as well as her outstanding aura and expressions.

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The youthful and flawless beauty of Red Velvet Irene continues to impress

Irene’s comeback quickly sparked heated discussions. In particular, some audiences constantly praised the ethereal appearance of Irene, who is now in her 30s. At the same time, many netizens expressed their regrets about Irene having to take a break from the advertisement field, and even mentioned that she would not be so heavily condemned should she be a male idol. 

In particular, under the topic of Irene’s latest commercial, which was published on the Korean forum pann, comments such as, “To be honest, the backlash directed at Irene was too much… If it was a male idol, all controversies would end after 3 months”, “She’s so gorgeous, it’s a pity she had to be gone for so long”, and “I don’t get why Irene can’t return if Kim Heechul is still active as normal”, can be found.  

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Many believe that the public has been too harsh on Irene.
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Irene apologized for the scandal but still faced a lot of criticisms

In 2020, an editor accused Irene of showing a haughty attitude. According to this editor, Irene spilled words that were sharp like needles, to the point she was rendered paralyzed.

“I had to stand before the hateful face ragingly throwing words at me. I had to stand there like a fool, unable to do anything”, the editor said, adding that Irene maintained such an attitude for over 20 minutes.

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Irene allegedly directed harsh words at an editor for 20 minutes straight

After receiving a wave of criticism from the public, Irene apologized. At the time, the female idol said, “I sincerely apologize for hurting (the editor) because of my foolish attitude and my careless words and actions. Many people have helped me, as well as many people who have worked hard until I could come this far. I regret that I hurt them so much with my immature behavior.”

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Irene apologized for her bad attitude and promised to change.

After 3 years, Irene is gradually returning to the entertainment scene, in music, fashion, TV shows, and even advertisements. Of course, the female idol is not alone, but rather has the support of her fans and the Red Velvet members, who have always stayed by her side.

Source: Yan, Nate

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