NewJeans Tops ‘K-Brand Index’ for Idol Groups; BTS and Seventeen Follow
The Asia Brand Research Institute announced that NewJeans has been selected as the top idol group in the "K-Brand Index."
The K-Brand Index, developed by the Asia Brand Research Institute in collaboration with domestic and international researchers, utilizes a big data system that differs from traditional systems by relying on verification from field-specific advisory panels from the sample extraction stage to the index selection.
The K-Brand Index has been validated for its reliability through comparison with the big data results of a survey on six pop culture sectors released by Korean Gallup last month.
For this K-Brand Index idol group category, the top 30 brands based on major portal site search volumes were analyzed, with 986,348,239 online big data entries from June 1 to 30, 2024.
In the idol group category of the K-Brand Index, NewJeans secured the top spot, followed by BTS (2nd), Seventeen (3rd), Rise (4th), Aespa (5th), IVE (6th), TO1 (7th), Stray Kids (8th), ENHYPEN (9th), and NCT (10th).
Ryu Won-sun, Director of the Research Center at the Asia Brand Research Institute, stated, “NewJeans, which was ranked 5th in the K-Brand Index for idol groups announced in June, has now achieved 1st place in this big data evaluation, proving their presence as a top global group. Since their debut in July 2022, NewJeans (Minji, Hani, Danielle, Haerin, Hyein) has set an extraordinary record with all five of their released albums reaching million-seller status, leading the K-pop resurgence.”
He continued, “Notably, NewJeans has established a strong presence in the major music markets of the U.S. and Japan, expanding their influence. Their single title track ‘Supernatural’ reached 32nd on the Billboard Global chart, and their recent debut in Japan set a record for the shortest time for a foreign artist to enter the Tokyo Dome. Additionally, Hani’s performance of Matsuda Seiko’s ‘Blue Coral’ created a syndrome across Japan and received widespread acclaim.”
The K-Brand Index is calculated based on a composite score that excludes weighted criteria from various indexes such as Trend, Media, Social, Positive, Negative, Activation (TA), and Community.
