According to Maeil Business Star Today on Dec 29th, it was confirmed that 2 managers who worked with Jennie at YG Entertainment moved with her to ODD ATELIER. These managers include a director-level manager and a road manager, individuals who have been with Jennie throughout her activities.
An industry insider stated, “When Jennie established the one-man agency ‘ODD ATELIER’, she decided to work with managers from her YG days, who know her the best and have been with her for a long time.”
“ODD ATELIER” is a label co-founded by Jennie and her mother last month. With the managers joining her, Jennie formed a team that knows her well and can provide full support, fitting the profile of a one-man agency. Jennie expressed her unique affection for her mother, “My best friend. Mom, I love you.”
“ODD ATELIER” is a space that aims to create new things that attract attention in a different way from what is usual or expected. On Dec 24th, Jennie stated through her SNS, “I am so excited about what’s to come as I start my solo journey in 2024 with a company that I have personally established called OA. Please show lots of love for my new start with OA and of course, BLACKPINK.”
Meanwhile, on Dec 29th, YG officially announced the termination of separate contracts for individual activities with BLACKPINK members, including Jennie, Lisa, Rosé and Jisoo. However, YG will continue to manage group activities for BLACKPINK.
Jennie made her solo debut in 2018 with the first single “SOLO” and achieved global popularity, breaking the record as the first K-pop solo artist to surpass 300 million streams on the global music streaming platform Spotify. In October, she released the special single “You & Me”.
Source: Daum
