People, an American media outlet, mentioned NewJeans and Stray Kids as two highlights for the 2023 Billboard Music Awards
The 2023 Billboard Music Awards (hereinafter referred to as 2023 BBMAs) will take place in Las Vegas at 10 a.m. on the 20th (Korean time).
According to the US entertainment media People, the 2023 BBMAs consists of a total of 69 categories, including 4 new K-pop categories of Top global K-pop artist, Top K-pop tour, Top K-pop album, and Top global K-pop song.
9 K-pop artists have been nominated this year, with Stray Kids and NewJeans selected as performers. Stray Kids is the second K-pop boy group to perform, while NewJeans is the first K-pop girl group to take the stage at the Billboard Music Awards. Meanwhile, as FIFTY FIFTY is in disputes with its agency, only one member, Keena, attended the Billboard Music Awards party the day before.
BTS’s Jimin, meanwhile, has attracted attention as a nominee for the “Top Selling Song” category. This is the first time a K-pop solo artist has been included. However, he will not be seen on stage at this year’s awards ceremony.
Meanwhile, NewJeans and Stray Kids, selected as performers, are the only ones representing K-pop artists on the stage. Local media have identified them as key points to watch.
In fact, People even wrote a separate article for NewJeans, which starts with the grand words of “NewJeans is ready to take the world by storm.”
The 2023 BBMAs will feature performances by NewJeans, Stray Kids, Mariah Carey, Peso Pluma, Karol G, Morgan Wallen, Bebe Rexha, David Guetta, Tate McRae, and others.
The artist with the most nominations is Taylor Swift, who is currently leading in all chart data, including digital sales, radio broadcasts, streaming, and social engagement. Mariah Carey, making a rare appearance at the Billboard Awards, will also present a special performance.
The “2023 Billboard Music Awards” will be held in collaboration with the world’s largest music streaming platform, Spotify. According to the organizers, streaming numbers are expected to be an important factor in the awards.