TREASURE breaks their own record with new album every day and is expected to become a million-seller 

According to Hanteo as of February 22nd, TREASURE’s first mini-album ‘THE SECOND STEP: CHAPTER ONE’ sold over 540,000 copies in the first week.

TREASURE recorded over 600,000 copies during the pre-order period alone, and is currently breaking their own best record day after day by exceeding the cumulative sales of 700,000 copies.

TREASURE is showing a strong performance in their comeback after a year. Aside from physical sales, various indicators prove that their global popularity and influence have greatly expanded. The MV for TREASURE’s title track ‘JIKJIN‘ has now surpassed 32 million views on the 7th day since it was released on YouTube, and is attracting huge support from fans all over the world.

TREASURE is doing an amazing job with their album sales. If the number of YouTube views measures the global popularity of a song, physical albums are mainly purchased by the group’s core fandom. Therefore, the sales figure clearly shows that global core fans of TREASURE, a group that debuted less than two years ago, are increasing at a rapid pace.   

Moreover, the number of countries TREASURE ranked No. 1 on iTunes (album chart) has significantly increased from 18-19 to 30 countries. ‘JIKJIN‘ also earned 1st place on major local music streaming sites such as Japan’s Line Music Top 100, Rakuten Music, Apple Music, iTunes, AWA, and mu-mo.

Even on YouTube, which is sensitive to changes in global music market trends, TREASURE is seeing a ‘career high’. The MV for ‘JIKJIN‘ hit 10 million views in 21 hours, 20 million views in 2 days, and 30 million views in 5 days, making it the fastest-growing view count for an MV since TREASURE’s debut.