The more successful Lisa becomes, the more severely fans criticize YG Entertainment!
Lisa (BLACKPINK) is making new strides in her solo career after leaving YG
Since leaving YG Entertainment, Lisa (BLACKPINK) has been busy with numerous personal schedules. She established her own company LLOUD, performed solo in France, interacted with the luxury fashion brand Louis Vuitton and attended various events worldwide. Most recently, BLACKPINK’s youngest member made fans restless by announcing the news of cooperation with the international label RCA Records.
It’s noteworthy that RCA Records is under Sony Music Entertainment – one of the three largest record labels in the world. Lisa owns the original recordings, while RCA Records handles distribution and release. Collaborating with the company distributing music for top artists like Britney Spears, Shakira, Doja Cat, ASAP Rocky, Khalid and Latto shows Lisa’s ambition to dominate the global market. After the announcement, Lisa’s magnificent billboards appeared in major cities like Bangkok, Seoul, Paris and New York.
Witnessing Lisa’s remarkable success, fans couldn’t help but feel excited and proud. At the same time, many fans are unexpectedly “attacking” YG Entertainment.
Many believe that during 7 years under YG, Lisa’s activities were restricted, her talents were suppressed and her potential was undermined. If Lisa had been actively promoted, she could have been even more famous. Fans also believe that while YG was trying to cling onto contract discussions, BLACKPINK’s youngest member was planning her future career.
After lengthy contract negotiations, all four BLACKPINK members decided to only extend their group contract with YG. They all established their own companies to develop their individual careers. In K-pop, not many groups overcome the “7-year curse”. However, BLACKPINK is different. They not only surpass the curse but also create a model of activity unseen in K-pop and the world. All four members established their own companies to manage their individual activities while maintaining group activities under YG Entertainment.
There are doubts about BLACKPINK’s future after transitioning to this operating model. But if BLACKPINK successfully balances personal and group activities, the group will become a typical example in K-pop.
