On June 2, Lisa updated her Instagram’s story with new photos from Korea, adding only a heart emoji without any long caption. In the photos, Lisa appeared to be enjoying a drive through Seoul, with Namsan Tower clearly visible in the background. What immediately caught fans’ attention was the car she was driving.
According to the report, Lisa was behind the wheel of a luxury foreign sports car reportedly worth around 380 million KRW, close to 400 million KRW. The idol also showed a more casual side in another photo, taking a mirror selfie while wearing a mask and hoodie. Her relaxed styling contrasted with the high-end car, creating the effortless “rich but natural” vibe that fans often associate with her.
Even without a flashy caption, Lisa’s simple update quickly became a hot topic. Lisa’s wealth has long been a subject of public interest. In 2023, she made headlines after purchasing a detached house in Seongbuk-dong, Seoul, for 7.5 billion KRW in full cash at the age of 26. The mansion reportedly has 1 basement floor and 2 above-ground floors. It was also known as a residence once occupied by a major Korean chaebol family, making the purchase even more eye-catching.
Lisa’s influence is often described as being on the level of a walking company. According to the 2024 Instagram Rich List released by British data analysis company Hopper HQ, Lisa was estimated to generate around 623,000 USD per Instagram post, which was approximately 836 million KRW at the time. That means a single post from Lisa was estimated to be worth more than the price of many luxury homes in Korea.
Meanwhile, Lisa is preparing for another major global stage. She is set to perform at the opening ceremony of the 2026 FIFA North America World Cup on June 11. From luxury homes to supercars and global performances, Lisa’s latest Seoul update once again proves why she remains one of K-pop’s most powerful and talked-about stars.
Sources: Daum | 뉴스엔
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