The Korean star brand reputation ranking for May 2023 has been revealed by the Korean Corporate Reputation Research Institute.
According to the content announced by the Korean Corporate Reputation Research Institute on May 30th, the ranking of May’s “Korean Star Brand Reputation” is as follows: 1st place – BTS, 2nd place – Lim Young Woong, and 3rd place – BLACKPINK.
From April 30th to the 30th, the Korean Corporate Reputation Research Institute collected 193,170,605 big data related to Korean star brands and analyzed the star brand reputation data loved by Korean consumers.
The Korean Star Brand Reputation Index analyzed the consumers’ digital behavior and evaluated it through participation index, media index, communication index, and community index through a reputation analysis algorithm.
According to the results, BTS placed first with a brand reputation index 7,248,340, followed by Lim Young Woong in 2nd place with a brand reputation index of 7,163,678. Meanwhile, BLACKPINK landed in 3rd place with a brand reputation index of 5,335,363.
Meanwhile, the top 30 for May 2023’s star brand reputation ranking, in sequential order, is as follows: BTS, Lim Young Woong, BLACKPINK, SEVENTEEN, Fifty Fifty, Son Heung Min, NewJeans, Son Seok Gu, aespa, IVE, EXO, SHINee, Yoo Jae Suk, Song Joong Ki, Cha Eun Woo, (G)I-DLE, Psy, NCT, Kim Min Jae, Lee Byung Hun, LE SSERAFIM, BTOB, Lee Chan Won, Baek Jong Won, TWICE, Song Hye Kyo, Taeyeon, Lee Seung Yoon, Gong Yoo, and Kim Yuna.