Celebrity

Staying silent amid controversy over SNS advertisements, dancer Noze loses 10,000 followers

Noze (NO:ZE), who has been embroiled in a controversy over power abuse, has been silent for four days.

Noze, who rose to stardom through Mnet’s popular dancing competition show “Street Woman Fighter” aired last year, has recently been caught up in controversy over abuse of popularity in advertisements on SNS. 

Specifically, Noze reportedly discriminated against small and medium-sized brands by failing to fulfill her contract with them when uploading sponsored posts onto her Instagram. In addition, by deleting all advertisement posts from smaller brands and keeping only posts related to luxury goods, Noze came under more criticism.

On top of that, the unconvincing response from Noze’s agency made the controversy grow bigger. When the allegations against Noze broke out, the agency called them “groundless” without an accurate understanding of the situation. They later flipped their statement and apologized.

Noze’s agency acknowledged the mistake, saying, “Due to our negligence, we could not keep the contract period promised in advance with the advertising officials. We confirm that the posts could not be uploaded or deleted within the deadline due to insufficient communication with the artist.” 

They added, “We would like to apologize for causing inconvenience and disappointment to the advertising officials and the fans who support Noze.

The agency also reported on Noze’s situation, saying the company and the artist realized the seriousness of this matter and were reflecting on it. It is clear that Noze is also aware of the controversy.

Even if there was a problem in communication between Noze and her agency, it is still Noze herself who is at the center of the controversy. However, four days have passed, yet Noze is still hiding behind the agency and refuses to speak up on her own. 

In fact, there have been a lot of comments left under Noze’s Instagram posts asking her for feedback. Fans who are disappointed with Noze have continued to unfollow her account. From 3.38 million, the number of Noze’s Instagram followers is now down to 3.37 million. She has lost 10,000 followers since the controversy erupted. 

Source: daum

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