Shinsegae Gangnam branch to unveil products made by SEVENTEEN members for the first time
Shinsegae Department Store announced on March 12th that it will set up a pop-up introducing products personally created by members of boy group SEVENTEEN at its Gangnam branch
The “Artist-Made Collection by SEVENTEEN” pop-up, which will run for two weeks until March 25th on the 1st floor of the Gangnam branch, will feature products created by each member of SEVENTEEN, reflecting their individual tastes and sensibilities.
Member Hoshi, who enjoys using incense sticks, prepared items such as incense holder set and keyring featuring the tiger character “Tamtam” resembling him.
Member Wonwoo, who enjoys photo and video editing as a hobby, will showcase keyboard and crossbody bag, while Woozi will present rug and tableware set inspired by his studio “Universe Factory”.
Last September, Shinsegae held its first pop-up with the participation of SEVENTEEN members S.Coups, Jeonghan, Joshua and Jun, effectively attracting new customers. At that time, 75% of the purchasing customers at the pop-up were first-time visitors to Shinsegae Department Store.
For this pop-up, Shinsegae plans to display small items associated with all 13 members and exhibit videos and pictorials documenting the 10-month production process.
Especially with SEVENTEEN’s upcoming stadium tour starting on March 30th, it is expected that fans’ interest in this pop-up will increase.
Official merchandise will be available first at Shinsegae Department Store, and after the pop-up, they will be sold on the Weverse Shop starting from March 28th.
