A vaccine advertisement starring actor Seo Kang-joon drew attention with its creative concept.
Today (6th), a cervical cancer vaccine (HPV vaccine) advertisement featuring Seo Kang-joon became the center of attention on SNS and online communities. In the advertisement, which is produced in four versions, Seo Kang-joon acted as a “human vaccine” and skillfully digested B-class emotional lines.
In the first video, a woman said to Seo Kang-joon, “I’m 40 years old. I think we met too late,” and turned around. He then grabbed her and said, “It’s not late. I’ll protect you.” The video then continues with Seo Kang-jun’s narration, “HPV vaccine that can be vaccinated even by 45-year-old women, Gardasil 9,” delivering information that this vaccine is available for females from the age of 9 to 45.
In the second video, while saying goodbye to a woman, Seo Kang-joon said, “I have someone to protect”. Seo Kang-joon then approached the man and put his hand on that man’s shoulder and said that his target was a man, not a woman. This scene is followed by a narration that said, “HPV vaccine is needed not only for women but also for men”.
In another video, Seo Kang-joon interfered with a couple and said, “I will protect your girlfriend”, and “I will protect the love of you two”, then revealed that he was a vaccine. Netizens who saw the advertisement were startled at first but then laughed as soon as they realized Seo Kang-joon was actually a “human vaccine”. They praised this creative idea, saying, “The advertisement is so clear and easy to understand”.
In addition, some witty Internet users also left comments, such as “Seo Kang-joon did film such an interesting thing before joining the military”, “But why is he so good at acting?”, “Isn’t this vaccine too handsome?”, “Can I see Seo Kang-joon while getting vaccinated?”