Same chart-topping music and luxury fashion: Will NewJeans lead their generation like BLACKPINK?
Rookie girl New Jeans is expected to lead 4th gen girl groups like what BLACKPINK did in the 3rd gen.
Despite having only been active for a short time, NewJeans is currently one of the most popular 4th gen girl groups. Debuting under HYBE, a Big4 company, NewJeans generated much buzz even before they were launched. Since their debut, NewJeans has even clashed with top 3rd gen girl group BLACKPINK several times.
From similar catchy music to trendy vibes, NewJeans is also expected to become a leader of 4th gen girl groups like how BLACKPINK topped the 3rd gen.
Recently, NewJeans members drew attention by wearing the same outfits as BLACKPINK member for their pictorials. Being featured in the October issue of fashion magazine Harper’s Bazaar Korea, NewJeans’ Minji wore a light brown outfit from Dior.
This outfit was also worn by BLACKPINK’s Jisoo when she represented Dior Beauty on fashion magazine Marie Claire Korea. While Jisoo, Dior’s global ambassador, exuded innocence and elegance, Minji gave off a chic and bold aura. Same clothes, different vibes, but both Jisoo and Minji are attractive in their own way.
In another shoot for Elle Korea, NewJeans’ maknae Hyein was dressed in Chanel in the Y2K style. Another NewJeans-BLACKPINK fashion clash happened as Jennie and Hyein were spotted wearing the same pink top. However, while Hyein gives off 90s high-teen vibes, Jennie boasts a modern look.
NewJeans and BLACKPINK were also competing on the digital charts. NewJeans and their debut song “Attention” swept the charts when it was first released. Its position started being threatened when BLACKPINK dropped “Pink Venom”. In the K-pop race this August, BLACKPINK and NewJeans took turns to top the domestic digital charts and showed off their popularity.
Before NewJeans debuted, in 2019, CEO Min Hee Jin of ADOR, a label under HYBE that produces and manages NewJeans, said on “You Quiz on the Block”, “I’m very confident with my new girl group. Their debut songs were prepared 2 years ago. I’m sure they will bring a new breeze to the K-pop industry.” Notably, a HYBE official even claimed their new girl group had the visuals and skills that are on par with BLACKPINK.
At the moment, although NewJeans is acknowledged as an excellent rookie girl group in terms of music, visuals, and talents, many netizens say it’s still early to say they can reach the same level as BLACKPINK.
Source: yan
