Idols of the new generation have overcome pandemic difficulties, and are now leading the music industry.
Numerous idols debuted during the Covid-19 pandemic. During that time, they couldn’t carry out face-to-face activities, such as fansigns, fanmeetings, music broadcasts, etc., and were not able to meet fans.
As such, those “pandemic idols” have endured the situation well and gathered strong fandoms despite difficulties. Instead of offline activities, they invested in increasing the quality of songs and performances and successfully created explosive synergy.
The K-pop scene was dominated by girl groups last year. IVE, which debuted in 2021, is on the rise after releasing 3 hit songs, “Eleven”, “Love Dive” and “After LIKE”. They not only swept domestic music charts but also showed tremendous power by winning many Rookie of the Year and Daesang trophies at year-end music awards. IVE’s digital sales in the overseas market are also strong.
Debuting last year, NewJeans is also doing well. Within 6 months of their debut, the girl group entered both U.S. Billboard Hot 100 and the U.K. official chart Single Top 100. NewJeans’s new album “OMG” released last month broke girl groups’ first-week sales record. Their new songs “OMG” and “Ditto”, as well as debut songs “Hype Boy” and “Attention”, remain on the top of domestic and foreign music charts until now. In addition, the girls have brought home 9 Rookie awards.
LE SSERAFIM has also overcome various hardships since its debut last year and proved its presence in the K-pop world. A month after debuting, a member left the group due to her school bullying scandal and the group had to be re-organized with a 5-member lineup. With the comeback song “Antifragile” released in October 2022, the girl group stayed on domestic music charts for a long time and gained huge love from the public. They recently released their Japan debut single “Fearless” and obtained a Golden Disc Platinum Certification.
Among boy groups, Enhypen is showing the most outstanding performances. They sold more than 510 copies on Hanteo Chart in the first week of releasing their first full-length repackage album “Dimension: Answer” and earned the second “million seller” title with the 3rd mini album “Manifesto: Day 1”. In addition, Enhypen recently completed its first world tour in 15 cities around the world.
Source: daum
