A girl group with multiple hit songs and 500 million-view MV leaves fans in deep regrets as their success faded due to poor management.
2018 was an extremely exciting year for fans of 3rd generation girl groups, with BLACKPINK releasing their megahit “DDU-DU DDU-DU” and TWICE cementing their position with “What is Love?”. However, there was another hit that took the industry by storm, and it was none other than MOMOLAND’s “Bboom Bboom”. Immediately after this release, MOMOLAND became the talk of town, and members such as Nancy and JooE were widely discussed on various SNS platforms.
At the time, MOMOLAND was expected to become another strong contender for the Kpop scene, only for the group’s career to take a free fall later on due to mismanagement.
No remarkable releases, no world tour, and no full album
With the “Bboom Bboom” become a sensation all over the world, MOMOLAND enjoyed immense popularity, and became the “pillar” of their agency, to the point the company changed their name from “Duble Kick Company” to MLD Entertainment. In the same year, the group would return with “Baam”, which became yet another hit with its funky sounds and addictive melody. At the time, Nancy’s visual was also a hot topic, and netizens even compared her to BLACKPINK Jennie and Jisoo, Red Velvet Irene, and TWICE Nayeon.
Unfortunately, MOMOLAND’s huge success was extremely short-lived, and the group’s career saw signs of going downhill in 2019. At the time, the song was said to be a “low-quality” reproduction of “Bboom Bboom” and “Baam”, and as a result, the public seemed to have gotten bored. Fans also pointed out that MLD Entertainment barely invest effort and funds into MOMOLAND, with no big-name producer, repetitive music, and poor promotions. The result is the declining popularity of MOMOLAND, which was huge fall after “Bboom Bboom” and “Baam”.
Throughout their entire career, MOMOLAND made very few comebacks and barely have any promotional activities. They also have no world tour nor full album even at the peak of their career. Their last comeback, which was in early 2022 with the single “Yummy Yummy Love”, was so poorly promoted, many Kpop fans never heard about it. Some fans have even said, “The problem is not MOMOLAND, but the company they are in.”
No protection of idols, lineup changes, MOMOLAND on the verge of disbandment
In July 2022, former MOMOLAND member Daisy confirmed that the company had unreasonably fired. Once a hot member who attracted many fans, Daisy’s departure caused the group to fall into trouble. Accordingly, Daisy admitted that she was fired by the company rather than leaving the group because of dating rumors as the company confirmed, “Guys, it’s not that I left the group, I was fired by the company. Okay… Even though it’s been a while. But it’s okay now, I’m fine. I don’t know why either.”
Not only forcing members to leave the group, MLD Ent. also revealed poor management ability. They failed to protect the idol when Nancy was secretly filmed by the staff while changing clothes.
On March 31, MLD Ent. will hold a company concert but they have not announced whether MOMOLAND will attend or not. MOMOLAND is currently on the verge of disbanding. Many fans feel regret for what the group has achieved. Once a typical group of the 3rd generation, MOMOLAND’s reputation has dropped like a rock. Fan exclaims, “MOMOLAND has everything, except for a good management company”.
Source: kenh 14