“Cool With You” presents a coherent narrative about love through two versions, sides A and B.
NewJeans recently made their highly anticipated comeback with two versions of their “Cool With You” MV, one of the triple title tracks of their second EP “Get Up.” This MV gathers two world-famous stars – Jung Ho Yeon and Tony Leung.
Viewers applaud the high-quality production from NewJeans and Min Hee Jin’s distinctive creative direction. The message is told through sophisticated and powerful means. Through “Cool With You,” NewJeans continues with their creative direction but elevates it to the next level.
Moreover, the ADOR girl group sticks to their artistic statement – originality through and through. Via Jung Ho Yeon’s acting, the MV is a narrative imbued with mythological elements that promise to captivate viewers’ attention throughout.
The God of Love who years for human love
Min Hee Jin always attempts to leave room for viewers’ interpretation in every work. NewJeans is the performer and carrier of the message, while the audience filters a range of imagery in front of them to form their own interpretation of the work. In “Cool With You,” the story of Cupid (or Eros in Greek Mythology) is the central theme, the foundation for viewers to develop their understanding.
The story of “Cool With You” takes inspiration from ancient mythology but sets in the modern world. While Eros is a male god in Greek mythology, Jung Ho Yeon transforms into Cupid in the MV. Thanks to her performance, the roughly 4-minute MV becomes an immaculate cinematic world through her portrayal of subtle emotions and delicate gestures. Having strong and coherent storytelling, side A and side B maintain connections through easter eggs while leaving room for viewers to enjoy whichever version to their own liking without losing the central streams of narrative that runs through side A and B.
Despite being the embodiment of love, Cupid is not happy. Bringing people closer together and letting them fall in love becomes a mechanical task that loses its meaning for the Goddess. Nonetheless, it is in front of the famous “L’Amoure et Psyché” that Cupid finds her true love. However, it is also a premonition of her faith.
Now that Cupid is in love, her arrows lose their effects. It reaches a point when Cupid is ready to give up her power to be with the man of her dreams. Only then can she love. Through the struggles and inner conflicts, “Cool With You” makes a bold statement that even the Goddess of Love has to struggle to understand her feelings and fight for what she feels right.
A forbidden romance
Onto side B, the story of Cupid and Psyche becomes more well-defined. Yet, it takes a turn when Tony Leung appears. He steps into the position of Venus – the Goddess of Beauty who puts a curse on Cupid and Psyche.
Venus is skeptical and ominous. The lack of sympathy is apparent. Upon seeing Venus (Tony Leung), Cupid (Jung Hyo Yeon) tries to escape, but Venus already lays a spell that leads the man Cupid loves to forget about her and makes Cupid forgets she is a goddess and gradually becomes invisible.
Who do NewJeans represent?
The question remains, who do NewJeans represent in the story? In side A, NewJeans watches over Cupid and actively tries to remove the curse from her in side B. Moreover, NewJeans’ image in the MV dances between the line of the real and the unreal. With those elements in mind, it is appropriate to assume that they represent the Muse – the symbol of the arts in mythological narrative.
Source: k14
