Kim Soo-hyun Placed 3rd in Brand Reputation Ranking, 1st Place Belongs to Who?
Despite the huge boost from “Queen of Tears”, Kim Soo-hyun lost to 2 names in April 2024’s brand reputation ranking.
According to the big data analysis of April 2024’s brand reputation, Lim Young-woong, ILLIT, and Kim Soo-hyun ranked 1st, 2nd, and 3rd, respectively.
Among them, Kim Soo-hyun enjoyed an overwhelming increase in brand reputation compared to the previous index, thanks to the K-drama “Queen of Tears”.
In April 2024, the top 20 of the brand reputation ranking is as follows:
- Lim Young-woong
- ILLIT
- Kim Soo-hyun
- BIBI
- Lee Jung-hoo
- (G)I-DLE
- SEVENTEEN
- Cha Eun-woo
- BLACKPINK
- BTS
- Kim Ji-won
- Yoo Jae-suk
- SHINee
- TWICE
- Taeyeon
- IU
- BABY MONSTER
- Son Heung-min
- IVE,
- TWS
Lim Young-woong, in particular, experienced a 12.15% increase compared to his brand reputation index of 7,211,911 in March. Meanwhile, Kim Soo-hyun, who placed 3rd, experienced a 36.28% increase compared to his brand reputation index in March.
ILLIT recorded a brand reputation index of 7,230,642, whilst BIBI’s brand reputation index dropped by 2.35% to 6,129,263.
Regarding April 2024’s brand reputation index ranking, director Koo Chang-hwan of the Korea Corporate Reputation Research Institute stated, “Lim Young-woong has built a healthy culture along with a growing fandom community, and ILLIT, ranking 2nd, has established itself as a trend icon through freshness. Meanwhile, Kim Soo-hyun has received love for his solid acting skills”.
Source: Daum
