The reason why the collaboration between Jisoo and Dior is called “the perfect marriage”.
Jisoo, according to recent reports in Korean media, was the reason Dior’s sales in this nation doubled from the same time the previous year. The French fashion house thus saw a tremendous rise in earnings, from 104.6 billion won to 211.5 billion won.
Because Jisoo has been chosen as a brand ambassador, Korean women in their 20s to 30s reportedly favor and choose Dior items. As a result, Dior intends to raise the price by around 5% in order to boost profit.
Jisoo’s influence on Dior since being chosen as the Global Ambassador is quite significant. For example, the female idol has taken the attention of the media with her presence at the Dior fashion show of Paris Fashion Week 2022. According to Launchmetrics, Jisoo can make a media impact value of about $7.2 million if each of her posts reaches 1,152 views.
Thanks to the huge benefits that she brought to Dior, Jisoo is pampered by the brand. Dior’s Chairman and CEO – Pietro Beccari once shared: “The meeting between Jisoo and Dior was a perfect marriage. Jisoo is amazing. She is a big star, but she is also very humble, and at the same time shows intelligence in multiple facets.”
Whenever there is a schedule to work with Dior, Jisoo can enjoy the most luxurious and modern privilege. The female idol was also personally accompanied by the senior leaders of the brand to visit and attend Dior’s parties.
Just like the statement of President Pietro Beccari, Jisoo and Dior’s relationship is truly the perfect “marriage“.