“Kitsch”, the pre-released track from IVE’s first album, has achieved No.1 on music platform Melon immediately after its release.
At 6PM (KST) on March 27th, IVE unveiled the pre-release track “Kitsch” from their first full album “I’ve IVE” through various music sites at 6 PM on the 27th.
On the day of its release, “Kitsch” immediately entered the top ranks on various music charts. In particular, at 10 PM, just 4 hours after the release, it surpassed NewJeans’ hit songs “OMG” and “Hype Boy” to reach #2 on the Melon TOP100. Then, at 11 PM, it effortlessly rose to #1, showcasing an overwhelming music power.
“Kitsch” is a song featuring a blend of intense beats and bass with a variety of instrumental sounds. It flows smoothly but presents a strong twist in the chorus.
Since their debut in December 2021, IVE has established themselves as a representative 4th-generation idol group, hitting three consecutive “home runs” with “ELEVEN”, “LOVE DIVE” and “After LIKE”.
The girl group has achieved a cumulative sales volume of 3 million albums with just three single albums released so far. At the same time, they have recorded 37 first-place wins on music shows, and have astonishingly won both rookie and grand prizes at major award ceremonies.
Source: wikitree
