“Love Wins All” continues IU’s legacy of grand ballads, following songs like “Secret,” “Dear Name,” “Love Poem,” and “My Sea,” all beloved by fans. The track builds from a minimal, vintage piano intro to an overwhelming climax, creating a clear dramatic arc. As the song progresses, IU’s vocals intensify like a battle cry, intertwined with a symphonic arrangement that heightens the emotion.

Song Credits

  • Artist: IU
  • Album: The Winning
  • Released: January 24, 2024
  • Length: 4:31
  • Label: EDAM
  • Writer: Lee Ji-eun
  • Composer: Seo Dong-hwan

IU “Love Wins All” Official MV

IU “Love Wins All” Lyrics

Hangul

Dearest, Darling, My universe
날 데려가 줄래?
나의 이 가난한 상상력으론
떠올릴 수 없는 곳으로

저기 멀리 from Earth to Mars
꼭 같이 가줄래?
그곳이 어디든, 오랜 외로움
그 반대말을 찾아서

어떤 실수로
이토록 우리는
함께일까

세상에게서 도망쳐 Run on
나와 저 끝까지 가줘 My lover
나쁜 결말일까 길 잃은 우리 둘 um
부서지도록 나를 꼭 안아
더 사랑히 내게 입맞춰 Lover

Love is all Love is all
Love Love Love Love

결국, 그럼에도,
어째서 우리는
서로일까

세상에게서 도망쳐 Run on
나와 저 끝까지 가줘 My lover
나쁜 결말일까 길 잃은 우리 둘 um
찬찬히 너를 두 눈에 담아
한 번 더 편안히 웃어주렴

유영하듯 떠오른
그날 그 밤처럼,
나와 함께 겁 없이 저물어줄래?

산산히 나를 더 망쳐 Ruiner
너와 슬퍼지고 싶어 My lover
필연에게서 도망쳐 Run on
나와 저 끝까지 가줘 My lover

일부러 나란히 길 잃은 우리 두 사람
부서지도록 나를 꼭 안아
더 사랑히 내게 입맞춰 Lover

Our Love wins all
Love wins all
Love Love Love Love

Romanized

Dearest, Darling, My universe
Nal deryeoga jullae?
Naui i gananhan sangsangyeogeuron
Tteoollil su eomneun goseuro

Jeogi meolli from Earth to Mars
Kkok gachi gajullae?
Geugosi eodideun, oraen oeroum
Geu bandaemareul chajaseo

Eotteon silsuro
Itorok urineun
Hamkkeilkka

Sesangegeseo domangchyeo Run on
Nawa jeo kkeutkkaji gajwo My lover
Nappeun gyeolmarilkka gil ireun uri dul um
Buseojidorok nareul kkok ana
Deo saranghi naege ipmatchwo Lover

Love is all Love is all
Love Love Love Love

Gyeolguk, geureomedo,
Eojjaeseo urineun
Seoroilkka

Sesangegeseo domangchyeo Run on
Nawa jeo kkeutkkaji gajwo My lover
Nappeun gyeolmarilkka gil ireun uri dul um
Chanchanhi neoreul du nune dama
Han beon deo pyeonanhi useojuryeom

Yuyeonghadeut tteooreun
Geunal geu bamcheoreom,
Nawa hamkke geop eopsi jeomureojullae?

Sansanhi nareul deo mangchyeo Ruiner
Neowa seulpeojigo sipeo My lover
Piryeonegeseo domangchyeo Run on
Nawa jeo kkeutkkaji gajwo My lover

Ilbureo naranhi gil ireun uri du saram
Buseojidorok nareul kkok ana
Deo saranghi naege ipmatchwo Lover

Our Love wins all
Love wins all
Love Love Love Love

Translation

Dearest, Darling, My universe
Would you take me along?
To a place I can’t dream with my poor imagination

Far away from Earth to Mars
Will you please go with me?
Wherever it may be, in search of its antonym
To our long-standing loneliness

Through what kind of mistake
Did we end up being together and inseparable like this?

Run away from the world, Run on
Go all the way to the end with me, My lover
Will it be a tragic ending
For the two of us who took the road less traveled? Um
Hold me so tightly that I’m crushed in your arms
And give me a kiss filled with even more love, Lover

Love is all, Love is all
Love Love Love Love

In the end, still,
I wonder why it had to be the two of us
For each other

Run away from the world, Run on
Go all the way to the end with me, My lover
Will it be a tragic ending
For the two of us who took the road less traveled? Um
I carefully capture your image with my eyes
Please give me a serene smile once more

Just like how we drifted, as if we were gliding
At night that day,
Will you courageously
Fade away with me?

Break me further into pieces coldly, Ruiner
I want to be with you in sadness too, My lover
Run away from the inevitable, Run on
Go all the way to the end with me, My lover

Two of us, in tandem, choosing to take our own path on purpose
Hold me so tightly that I’m crushed in your arms
And give me a kiss filled with even more love, Lover

Our Love wins all
Love wins all
Love Love Love Love

IU “Love Wins All” Meaning

“Love Wins All” is a heartfelt statement about the enduring power of love in a world often marked by division and indifference. Described as an era of “great hatred,” IU acknowledges that love can sometimes feel like an unreasonable force to rely on. Yet, through her own experiences, she believes that while hatred stands alone, love remains together, even in moments of struggle, separation, or loss.

iu love wins all

The song’s message extends beyond its lyrics into the accompanying music video, directed by Um Tae-hwa and starring BTS’s V. Rich in symbolism, the video portrays IU and V as they navigate a surreal world, constantly pursued by an ominous cube, a representation of societal prejudices and oppression. Yet, rather than defeating it, they choose to rise together and vanish, reinforcing the idea that love’s victory is not about overpowering opposition but about standing by each other through every rise and fall.

Even the title of “Love Wins All” carries significance. Initially named “Love Wins”, concerns arose about its association with the LGBTQ+ rights movement. To honor the phrase’s historical importance while embracing inclusivity, IU and her team decided on “Love Wins All”, a title that reflects the universality of love in all its forms.