Singaporean brand Charles & Keith appointed ITZY as the new global brand ambassador.
After making a comeback with the new album “CHECKMATE” recently, ITZY was announced to collaborate with Charles & Keith to introduce the Lula enamel bag and shoes from the brand’s Fall 2022 campaign. This campaign emphasizes ITZY’s trendy charm and confidence with the shiny enamel design of Charles & Keith’s Lula product series.
ITZY is not only well-known for their catchy music with empowering messages through hit songs such as “DALLA DALLA” and “WANNABE”, but is also loved by fans around the world for their unique and stylish image of a Gen Z idol group. The members are active in various fields as singers, social content creators, and fashion trendsetters.
Being chosen as Charles & Keith’s new global ambassador, ITZY said, “We are delighted to be the new global brand ambassador for Charles & Keith. We are also looking forward to being able to show our unique chemistry with the brand and the new side of ITZY. We ask for your interest and anticipation for more moments of ITZY and Charles & Keith.”
Charles & Keith co-founder Keith Wong said, “It is a great pleasure for ITZY to join Charles & Keith as the new face of our brand.” Keith Wong also praised ITZY’s bold and honest colors as he believes they are perfect for Charles & Keith.
The campaign in which ITZY participates will be officially launched on August 16, 2022, and the fall collection will be available online and in stores.