SM Entertainment signed a third social contribution agreement with the Korean Committee for UNICEF to support music education for children from underprivileged in Asia.
SM and UNICEF Korea Committee held an agreement ceremony at the headquarters of UNICEF Korea Committee in Mapo-gu, Seoul on the afternoon of June 22. SM CEO Lee Sung-soo, UNICEF Korean Committee Secretary General Lee Ki-cheol, UNICEF East Asia Pacific Goodwill Ambassador Choi Si-won, Red Velvet Irene, NCT Jae-min, etc attended the event.
Earlier, SM signed a social contribution agreement with the Korean Committee of UNICEF in 2015 and 2019, and launched the ‘Growing with Music’ project throughout Vietnam as part of the ‘Smile for U’ campaign. In addition to donating 900,000 dollars (about 1.2 billion won), it has supported music education for local children, including providing musical instruments, installing music rooms, developing educational manuals, and training teachers.
In addition, the “Growing with Music” project over the past seven years has resulted in 19,979 Vietnamese children receiving music education, and the project education manual has been distributed throughout Vietnam in 2021.
Accordingly, through this agreement, the two companies decided to further expand the scope of ‘SMile for U‘ support to Vietnam as well as the Philippines, and SM decided to donate an additional $550,000 (about 700 million won) to the UNICEF Korean Committee over three years.
Lee Sung-soo, CEO of SM, said, “It has been seven years since UNICEF and SM have been together. As the ‘Smile for U’ campaign is planned to expand further through this agreement, we look forward to delivering dreams and hopes to more children through music.”
Lee Ki-chul, secretary-general of UNICEF’s Korean Committee, said, “I would like to express my great gratitude to SM Entertainment and goodwill ambassador Choi Si-won, Irene, and Jaemin for their unwavering support over the past seven years. Vietnamese minority children will have the power to continue their own culture through music education, and disabled children are healing their wounds and developing their future dreams through music.”
In addition, Choi Si-won, a goodwill ambassador for UNICEF East Asia-Pacific, said, “We look forward to the beautiful collaboration between UNICEF and SM in the future, and we will help more children dream of a bright future through music.” Irene said, “I will join you in creating a happy world for more children through the SMile for U campaign,” and Jaemin said, “I support more children to be happy with music.”
Meanwhile, SM launched the social contribution brand “SMile” in 2014, and is actively carrying out social contribution activities using SM’s content and infrastructure, including the “SMile for U” campaign, cultural and education support, regular volunteer activities for executives and employees, partnerships, and music dreamers.