Here’s why BLACKPINK’s Jennie is loved by brands and makes every item she wears sell out 

BLACKPINK’s Jennie knows how to make every outfit her own. She isn’t dubbed the fashion icon of K-pop for nothing.

BLACKPINK’s Jennie is the “It girl” when it comes to fashion. Regardless of style, Jennie always dresses to impress and popularize everything she wears. Jennie is considered one of the top fashion icons of the MZ generation and also one of the celebrities with the most Instagram followers in Korea with 73 million people.

blackpink jennie elle hera

Jennie lives and breathes with music and fashion. In every moment, whether hanging out or performing on stage, Jennie stands out with her looks, charm, and talent. Jennie represents various brands including Chanel, Calvin Klein, and Gentle Monster.  

Dedication to fashion

Jennie has the ability to make her outfits look more expensive. She is the trendsetter for various styles and items, helping the brands sell well.

Jennie Chanel Show Paris Fashion Week 2022

In December 2022, Jennie had a packed schedule with BLACKPINK’s “Born Pink” tour in France. However, she still took time to attend “Le Raphia”, Jacquemus’s spring-summer 2023 show in Paris. 

According to designer Simon Porte Jacquemus, Jennie was also present at the after-party. Previously, she also appeared in Jacquemus’s spring 2022 show in Hawaii. Jennie, a world-class star, shines with her professionalism every time.

jennie le raphia

When she went to Coachella, Jennie wore a Jacquemus towel that costs only about 500 USD and is made from recycled fabric. As soon as Jennie wore it, the towel sold out quickly. Jennie using recycled fabrics received many compliments and even set a trend. 

Personally customizes her outfits


In BLACKPINK’s “PINK VENOM,” Jennie frequently wore the custom-made dress from Alaïa, a see-through dress with a strong shade of red and leopard print on it. The mask was the highlight of the outfit to make it stand out. In everyday life, Alaïa is Jennie’s favorite brand and she is often seen carrying items from the brand. 

Alexander Wang is often known for their provocation and bold styles, with CL as a notable wearer. The singer and rapper chose outfits from the brand for the 2021 Met Gala while HyunA made a daring choice to wear a denim cut-out for her M/V “I’m Not Cool.” Jennie also joined the trend and even wore Alexander Wang’s items in her home. 

Jennie has a forte for making an outfit extra special. Image: SCMP 

Jennie expressed her relaxed side in a branded crop-top. After fans saw Jennie in the topwear, the product was sold out in matters of minutes. 

To develop themselves, brands make the choice of releasing limited items with careful and thorough investment in a singular image for an important event. For example, Mugler customized their outfits to be a perfect fit for each of BLACKPINK members in their release for “PINK VENOM.” 


Not only in special events, in everyday life, BLACKPINK also chooses Mugler as her go-to outfits. She wore a black-and-white tie-dye when she promoted for Gentle Monster. 

Source: zing.

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