Hera introduced a new brand campaign collaborating with BLACKPINK member Jennie
On September 25th, Amore Pacific’s flagship brand Hera unveiled a new campaign with BLACKPINK’s Jennie as their model.
Since 2015, Hera has continued to show the image of a Seoul star who defines their own style rather than following a beauty standard through the Seoul Star Campaign.
The brand campaign this time inherited the spirit and philosophy of Seoul Star and will reveal the beauty of a Seoul star in 2023 under the slogan “HERE. NOW. MYSELF”.
Introduced through a campaign video, the new Seoul star stands out as she has expanded her beauty with an attitude of heading forward without setting a limit for herself.
The video shows Jennie flaunting her unique beauty harmonizing with various Seoul backgrounds. As the brand’s persona, Jennie presents her challenging and enterprising image with her own energy. In addition, Jennie’s visual and immersive background music also combine to capture the message that the brand wants to convey.
Hera’s brand representative said, “We will continue to carry out various campaigns with products that incorporate the latest technologies and trends so that Seoulista can continue expanding her unique beauty”.