According to the analysis of Big Data in November 2018, BTS ranks 1st in Boy Group Brand reputation ranking, followed by Wanna One at No.2 and EXO at No.3.
The Brand Index is an indicator created through brand big data analysis, finding that consumers’ online habits greatly affect brand consumption. The boy group brand reputation index can measure the positive assessment, media attention and consumer interest of boy bands.
The No. 1 BTS brand was analyzed with the participating index of 2,551,888, media index of 3,837,760, communication index of 2,860,083, community index of 2,124,074. BTS‘ brand is highly analyzed in link analysis as “sweet, handsome, and fun.” Keyword analysis showed that “Japan, Jimin and T-shirt” were highly analyzed.
The second-ranked Wanna One brand was analyzed with the participation index of 869,440, media index of 3,324,672, communication index of
2,127,606, community index of 1,320,731. EXO is in 3rd place with the total brand index of 7,447,428.
Under are the TOP 30 on November Boy Group Brand Reputation Rankings:
- Wanna One
- Stray Kids
- MONSTA X
- Super Junior
- Golden Child
- NU’EST W
- The Boyz
Source: Seoul Economy