Celebrity

BTS tops November Boygroup Brand Ranking, followed by Wanna One and EXO

According to the analysis of Big Data in November 2018, BTS ranks 1st in Boy Group Brand reputation ranking, followed by Wanna One at No.2 and EXO at No.3.

BTS ranks 1st in Boy Group Brand reputation ranking, followed by Wanna One at No.2 and EXO at No.3.

The Brand Index is an indicator created through brand big data analysis, finding that consumers’ online habits greatly affect brand consumption. The boy group brand reputation index can measure the positive assessment, media attention and consumer interest of boy bands.

The No. 1 BTS brand was analyzed with the participating index of 2,551,888, media index of 3,837,760, communication index of 2,860,083, community index of 2,124,074. BTS‘ brand is highly analyzed in link analysis as “sweet, handsome, and fun.” Keyword analysis showed that “Japan, Jimin and T-shirt” were highly analyzed.

The second-ranked Wanna One brand was analyzed with the participation index of 869,440, media index of 3,324,672, communication index of
2,127,606, community index of 1,320,731. EXO is in 3rd place with the total brand index of 7,447,428.

Under are the TOP 30 on November Boy Group Brand Reputation Rankings:

  1. BTS
  2. Wanna One
  3. EXO
  4. NCT
  5. WINNER
  6. BIGBANG
  7. SEVENTEEN
  8. iKON
  9. BTOB
  10. Stray Kids
  11. MONSTA X
  12. SHINee
  13. INFINITE
  14. Super Junior
  15. Highlight
  16. BIGFLO
  17. Golden Child
  18. NU’EST W
  19. ASTRO
  20. The Boyz
  21. JBJ
  22. VIXX
  23. PENTAGON
  24. Shinhwa
  25. 2PM
  26. BEAST
  27. SECHSKIES
  28. GOT7
  29. AlphaBAT
  30. TREI

Source: Seoul Economy

To Top