BTS is dominating the brand rankings for November, while rookie Aespa enters top 30
On the morning of November 21, the Korea Institute of Corporate Reputation announced November’s brand value rankings for active idol groups. Ranking is determined through criteria such as consumer participation, media coverage, interaction and community awareness indexes of 100 groups, using data collected from October 20 to November 20.
The 1st place spot went to BTS, who earned a whopping 16,858,121 brand value points, over 2 million more points than last month. High ranking keywords related to BTS are “BE”, “YouTube”, “military service”, “comeback” … BTS received 76.82% positive responses from internet users.
In 2nd place, girl group TWICE raked in a total of 6,969,127 points, leaping up from their ~2 million points last month. This is a result reflecting the coverage of Twice during the promotion of the album Eyes Wide Open in late October.
In 3rd place, NCT saw a slight decrease in their brand value points this month with 6,165,057 points total. Compared to the brand value index of 8,520,046 points in October, this month NCT has decreased by 27.64%.
9. Oh My Girl
19. MONSTA X
23. SECRET NUMBER
24. Red Velvet
27. Bling Bling
28. The Boyz
30. Super Junior