BLACKPINK is burning up the heat as they announce their September title track MV.
Amidst the heat of “PINK VENOM”, YG dropped an exciting news: “On August 24th, BLACKPINK is shooting the music video for their title track of their 2nd full length album. Four members are sweating in the last hours with staff at a filming location in Gyeonggi-do”.
Especially, YG is reserving some flowery praises to introduce the MV, stirring up excitement for this MV: “All the songs in the album are crystalized from the members’ determination to write a new history for BLACKPINK, but the title track in particular will be a song that can shock global music fans. The music video will also raise the status of K-pop, bringing a newness that has yet to be seen”.
Previously, YG introduced that these upcoming two music videos would come with the biggest investment ever seen before. After “PINK VENOM” was released, the eye-catching film shots were a solid proof of their statement. This sets a precedent for fans to believe that YG can pull off another high-quality title track MV that is bound to happen.
Witnessing “PINK VENOM”’s resounding success and major achievement, fans are concerned if BLACKPINK will be trapped in their own shadows. This was a case when their pre-released single “How You Like That” achieved such impressive records that their title track “Lovesick Girls” had little room to shine and failed to meet the set expectations.
History may repeat itself as “PINK VENOM” earned a whopping 90.4 million views after 24 hours of release and became the MV of a female artist group that had the highest view in the first 24 hours, breaking their own record set by “How You Like That” with 83.6 million views.
“PINK VENOM” MV surpassed 100 million views after 1 day 5 hours and 36 minutes, earning the title of the MV with the fastest record to reach this milestone in 2022 for a Kpop artist and fastest in the history of female Kpop.
The pre-release also set several impressive records: attaining 10.79 million streams on the first day of release on Spotify, being a Korean song that secured the No.1 spot for 3 consecutive days, the longest time, on the Spotify Global Chart, Up to August 20th, standing at the top of the iTune Chart of 69 countries and regions upon release.
In the Korean digital music scene, “PINK VENOM” stays firmly in first and second place in popular streaming platforms such as Flo, Genie, MelOn and Bugs.