BLACKPINK came in first in the advertising model brand reputation, followed by Lim Young Woong and BTS.
Big data analysis of advertising model brand reputation in June 2023 showed that BLACKPINK ranked first, Lim Young Woong stood in second, and BTS came in third.
The Korea Corporate Reputation Research Institute said in a press release on June 13, “The brand reputation index was measured by participation index, media index, communication index, and community index of 28,931,304 advertising model brands measured from May 13 to June 13. Compared to the 28,352,153 advertising model brand [big data] in May, it increased by 2.04%”.
BLACKPINK came in first in the advertising model brand reputation and was analyzed as a brand reputation index of 2,628,485. The index included a participation index of 100,710, a media index of 529,619, a communication index of 585,048, and a community index of 1,413,107. The index increased by 60.74% compared with the figure in May.
Second-place Lim Young Woong’s brand reputation was analyzed to have an index of 2,427,573, with a participation index of 537,368, a media index of 707,661, a communication index of 532,982, and a community index of 649,563. Compared to the brand reputation index of 1,559,416 in May, it increased by 55.67%.
Coming in third place was BTS with a brand reputation index of 2,337,651. The participation index was 163,148, the media index was 262,284, the communication index was 577,961, and the community index was 1,334,258. Compared to the brand reputation index of 1,486,203 in May, it increased by 57.29%.
Son Heung Min landed in fourth place with a brand reputation index of 1,498,248. Its participation index was 292,478, along with a media index of 300,096, a communication index of 221,039, and a community index of 684,636. Compared to the brand reputation index of 1,521,096 in May, it fell 1.50%.
Ma Dong Seok stood in fifth place with a brand reputation index of 1,328,833. This index included a participation index of 167,558, a media index of 275,175, a communication index of 429,191, and a community index of 456,909. Compared to the analyzed brand reputation index of 250,657 in May, it increased by 430.14%.
Source: Breaknews
