BIGBANG (G-Dragon, Taeyang, T.O.P, Daesung) released their new song “Still Life” on various music sites on April 5th.
BIGBANG made a surprise comeback after a long hiatus. Fans are happy because it is a group that has dominated an era, but there are also a lot of antipathetic public opinions as BIGBANG is a controversial icon.
BIGBANG debuted in 2006 and marked a milestone in the music industry with numerous hit songs such as “Lies”, “Last Farewell”, “Haru Haru”, “Fantastic Baby” and “Bang Bang Bang”. Their return caused great nostalgia and joy to music fans, which directly led to their achievements.
In fact, BIGBANG showed off their strength enough to overshadow their 4-year hiatus. “Still Life” aroused high interest by topping major Korean and foreign music charts such as Melon and Line Music as well as taking the top spot on the iTunes Song Chart in 33 regions around the world right after its release.
Daesung also became controversial due to his illegal adult entertainment establishment in his own building. In particular, former member Seungri retired from the entertainment industry due to his involvement in the Burning Sun scandal, which caused a great social stir.
However, BIGBANG made a comeback without a proper apology.
Some say that BIGBANG has gained a foothold for their future activities as the new song received good responses. In other words, it has been confirmed that the support base that consumes them is still strong.
However, just because the song is good does not mean that the numerous controversies they have caused will disappear.
Nevertheless, BIGBANG said, “We focused solely on the essence of music. We tried to communicate more deeply with music fans through a digital single that cut out side branches and suppressed sincerity.”
Obviously, music alone cannot make the public support them again. As image reform has emerged as a homework assignment, it is worth considering not only music but also attitudes to show in the future.