Despite avoiding offline activities and music show performances, BABYMONSTER gains remarkable achievements
BABYMONSTER, a new girl group from YG Entertainment, is gaining attention for their unique debut activities. Despite being just ten days into their official debut, the group has chosen a “non-face-to-face” approach, avoiding offline stages and relying on music videos and related content for active social media engagement.
Spotify and YouTube, the world’s largest pop music platforms, are the best examples of the group’s success. In particular, on these two platforms, BABYMONSTER has recorded more than 10 million cumulative streams of its song “Batter Up” in 10 days since its debut, setting a new record of “10 million in the shortest period” in the history of K-pop girl group debut songs.
The group’s success on YouTube is also notable, as the “Batter Up” MV reached 22.59 million views on the day of its release and exceeded 86.77 million views within ten days, approaching the milestone of 100 million views.
BABYMONSTER’s unusual popularity is also confirmed on Billboard, which is said to be an indicator of global music trends. After its debut song “Batter Up” ranked 49th on Billboard’s global chart (outside the U.S.), it also ranked 5th on the World Digital Song Sales Chart.
The group’s unconventional debut strategy, focusing on online content, has led some in the K-pop industry to praise it as a “win for YG marketing.” While there is anticipation for their eventual transition to offline stages, YG insiders suggest that it might not happen immediately.
Source: Daum
