Recently, SBS unveiled new still cuts of Ahn Hyo Seop from the upcoming romantic-comedy drama Sold Out On You. In the released images, the actor is dressed in simple, rustic clothing, fully embodying the appearance of a countryside farmer.

However, viewers might find something oddly out of place. What kind of farmer has such perfectly sculpted features, glowing skin, and an aura that stands out effortlessly in any setting? The answer lies in his character. While he appears to live a humble farming life, Ahn Hyo Seop plays Matthew Lee – a CEO and head researcher at a natural cosmetics company. His farm is no ordinary one either, as it is the only place in the world producing so-called “miracle ingredients.”

Starring alongside him is rising actress Chae Won-bin, who takes on the role of Dam Ye Jin, a top-tier home shopping host known for her consistent “sold-out” streak. She is highly skilled at promoting a wide range of products, but her dedication to work has led to severe chronic insomnia, adding another layer of depth to her character.

Sold Out On You is set to premiere on April 22 and is already generating buzz as a promising pick for fans of romantic comedies especially with Ahn Hyo Seop, often dubbed a “real-life romantic lead,” at the center of the story.

Born in 1995, Ahn Hyo Seop began gaining widespread recognition around 2020 following the massive success of Dr. Romantic 2. He continued to build his reputation with Lovers of the Red Sky alongside Kim Yoo-jung. In 2022, he achieved another breakthrough hit with Business Proposal, co-starring Kim Se-jeong. The following year, Dr. Romantic 3 also received strong viewer support.

Although his Netflix series A Time Called You featuring Jeon Yeo-been sparked mixed reactions due to comparisons with the original Taiwanese drama Someday or One Day starring Greg Hsu and Alice Ko, many first-time viewers still found it enjoyable, reflected in its solid rating on MyDramaList.

With his proven track record in romance-driven projects, Ahn Hyo Seop seems perfectly suited for the genre. And with Sold Out On You, he is expected to deliver yet another memorable leading role.

Sources: K14