According to the Korea Exchange on March 23, HYBE’s stock fell by 13.66% (47,000 KRW) compared to the previous trading day, closing at 297,000 KRW. This marks the first time in about eight months since July last year that the stock has dropped below the 300,000 KRW level.
Back in July 2025, HYBE had regained momentum, surpassing the 310,000 KRW mark thanks to growing anticipation surrounding BTS members’ military discharges and return, as well as relief following the resolution of its dispute with former ADOR CEO Min Hee Jin. However, in a paradoxical turn, the stock fell below the 300,000 KRW threshold right after the group’s comeback stage concluded.
Over the weekend, escalating tensions between the United States and Iran, along with risks surrounding the Strait of Hormuz and a weakening Korean won against the US dollar, heightened global market anxiety. This led to widespread panic selling across stock markets, but analysts note that HYBE’s sharp drop remains particularly significant.
Industry experts attribute the decline to a “sell-the-news” effect, where the positive catalyst of BTS’s comeback had already been priced in. With the major event concluded, a large volume of profit-taking sell orders flooded the market.
In contrast, BTS’s comeback performance itself has been highly successful. According to global OTT ranking site FlixPatrol, the live-streamed event “BTS The Comeback Live: ARIRANG,” broadcast on March 21, ranked No.1 in 77 out of 89 countries tracked in Netflix’s film and concert category.
Additionally, BTS’s 5th full-length album ARIRANG set a new K-pop record, selling 3.98 million copies on its first day alone, further cementing the group’s global dominance.
Sources: Nate
You must be logged in to post a comment.