BLACKPINK’s Jisoo is drawing major attention for her unexpected fashion choices in the hit drama Boyfriend On Demand. Known globally as a luxury icon and ambassador for Dior, Jisoo is typically associated with high-end designer pieces. However, her on-screen wardrobe tells a completely different story.
As the drama gains global traction, viewers have begun noticing that many of Jisoo’s outfits are surprisingly affordable. Rather than showcasing expensive designer looks, the styling leans toward simple, everyday fashion that aligns with her character’s personality. This decision reflects a common practice in K-dramas, where costumes are carefully curated to match the role rather than the actor’s real-life image.
One of the most talked-about items is a pink Boston bag that appears in several scenes. Despite its stylish appearance, the bag is reportedly unbranded and priced at only around 14,700 won (approximately 10 USD). Its compact structure, vibrant color, and practicality have made it a standout accessory, leaving fans both shocked and impressed by its affordability.
Beyond the viral bag, other items featured in the drama have also gained attention. A laptop sleeve collaboration between INAPSQUARE and Casetify, priced at around 54 USD, combines playful design with everyday functionality.
In another scene, viewers spotted a body wash product used by Jisoo’s character, which is known for its soothing properties and accessible price point. Even her wardrobe pieces, such as a feminine mini dress, strike a balance between elegance and affordability, making them appealing to a wider audience.
This approach to styling has resonated strongly with fans, as it makes Jisoo’s looks feel more relatable and attainable. Instead of creating distance through luxury, the drama brings her closer to viewers by showcasing fashion that can be easily incorporated into daily life.
Ultimately, Jisoo’s influence proves that impact in fashion does not rely solely on high price tags. Through Boyfriend On Demand , she demonstrates that even the simplest and most affordable pieces can become viral trends when styled with the right concept and presence.
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