While W Korea’s “Love Your W” breast cancer awareness campaign has come under fire for allegedly turning into a “celebrity drinking party,” one actress’s behavior stood out in stark contrast — Park Eun-bin.
On October 15, W Korea held its 20th annual “Love Your W” charity event at the Four Seasons Hotel Seoul, celebrating two decades of what was meant to be a breast cancer awareness campaign. However, social media posts shared by W Korea showed celebrities clinking champagne glasses, partying, and doing trendy online challenges, sparking widespread criticism.
Netizens expressed anger, commenting, “What does this have to do with cancer awareness?” and “When will they reflect and take this seriously?”
Amid the backlash, Park Eun-bin drew praise after it was revealed that she left the event early.
Following her appearance, the actress began a live broadcast on her personal account, saying, “I just left the W event and I’m heading home in a hurry. It was meaningful to attend something that promotes breast cancer awareness.”
She smiled, adding, “It’s my first time at an event like this — not something I do often.”
However, her next words hinted at discomfort with the atmosphere: “Everyone seemed to be enjoying the vibe. I just got a little taste of it and decided to head home,” she said with a small laugh, before sighing, “I think I’ve worked hard enough for today… phew.”
When she added, “It would’ve been nice to stay until the end, but… well,” fans noticed her hesitant tone, interpreting it as a subtle expression of unease about the event’s party-like mood.
Other stars also displayed behavior that aligned with the campaign’s original intent. ILLIT’s Wonhee emphasized the importance of early screening, IVE’s Rei shared that she had studied breast cancer awareness before attending, and actor Byeon Woo-seok wore a pink ribbon — the international symbol of breast cancer advocacy — pinned to his chest.
In contrast, artists who performed or participated in the party scenes faced strong criticism. Jay Park, who performed his song “Mommae,” containing sexualized lyrics about women’s bodies, later apologized on social media: “ If any cancer patients or attendees were uncomfortable with my performance, I sincerely apologize. I performed without pay, with good intentions — please don’t twist that.”
He clarified, “I said that to those trying to turn a good deed into an issue.”
As public outrage grows over what many call a “friendship drinking party” disguised as a charity event, W Korea has yet to issue an official statement addressing the controversy.
Sources: Daum
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