The evidence is clear in the emergence of numerous idol groups that bear uncanny resemblances to each other. From their visuals to concepts and sounds, it’s all starting to feel repetitive, leaving fans disenchanted. Recent incidents include ADOR’s CEO Min Hee Jin calling out HYBE’s newest girl group ILLIT for copying NewJeans. Debates also swirl around LE SSERAFIM’s live performance skills, and aespa Karina’s handwritten apology letter over dating rumors.
These scandals aren’t just causing a stir in public opinion, but are also shedding light on the limitations plaguing the Korean entertainment landscape. LE SSERAFIM’s recent performance at the Coachella Music Festival on April 13 left fans in shock due to their disappointing live singing. LE SSERAFIM left much to be desired with their subpar vocals.
The K-pop scene’s downward spiral is getting more pronounced, with its production formulas and MVs sharing strikingly similar themes. It’s a letdown for fans when they compare current idol groups against predecessors like BIGBANG and 2NE1, who were revered for their distinct colors. “As personal styles in music become harder to distinguish, K-pop fandoms must find new ways to identify idol groups through their vocals,” noted cultural critic Sung Min Seong.
Experts within the Korean industry argue that Kpop’s decline can be attributed to artists and their companies neglecting to prioritize skills and talents. Many Kpop groups in recent years have failed to make a significant splash on the global stage, despite hefty investments, signaling a worrying trend for the Korean music scene.
Source: K14
