YG’s boy group TREASURE is drawing attention as it has made a noticeable leap forward in the U.S. Billboard chart.
Treasure‘s first mini-album title song ‘JIKJIN‘ debuted at #110 on the latest chart of the US Billboard Global 200 released on March 1st (local time). In addition, on the ‘Billboard Global Excl. U.S.‘ chart, it ranked 114th last week, followed by 53rd this week, a whopping 61 steps jump.
This is a significant step forward as it is an achievement that the group gained with only music and music video without any overseas activities. Furthermore, this is only the second week since the album was released.
Billboard Global 200 is a chart that ranks the most popular songs based on streaming and music sales (downloading) collected from more than 200 regions around the world, including the United States. The chart is newly establishing itself as one of the global main charts as it reflects trends in the global popular music market.
The expansion of TREASURE’s popularity on the global market is remarkable. It can be seen not only on the rapid growth of their album sales records but also on the love of the audience for their music.
In fact, TREASURE’s first mini album ‘THE SECOND STEP: CHAPTER ONE‘ was released on the 15th and has topped many international music charts by taking the first place in 30 iTunes regions.
‘THE SECOND STEP: CHAPTER ONE’, which has sold over 700,000 copies so far, shows a significant change
in the popularity of TREASURE on the international market when the album sale records in the United States accounts for more than 20%, higher than the already strong sales records at regions like Korea, Japan, China and Southeast Asia.
The growing popularity of TREASURE was first noticed in Japan. The song ‘JIKJIN’ topped the rankings of major Japanese music sites such as Line Music Top 100, Rakuten Music, Apple Music, iTunes, AWA, and mu-mo.
The music video for ‘JIKJIN’ received more than 50 million views on YouTube in about 14 days, with the number of views increasing at the fastest rate since TREASURE’s debut.