Typically, celebrities tend to refrain from taking on new projects or advertisement contracts three months before their contracts expire. However, Son Seok-gu made a different move that perfectly showed his personality.
It is known that Son Seok-gu willingly extended his contract for another year and agreed to the advertisement contracts the company wanted him to sign during the process of parting ways with SBD Entertainment CEO Lee Han-rim, who has managed him for six years since 2017 when he was unknown. Advertisements will come to him a few months after his contract expiry, but he still shared his guarantee through the company. Although warm letters and kind words are already enough to express his appreciation, the actor’s resistance to temptation and willingness to share rewards with his longtime companion is applaudable.
Some people may not understand him and comment, “It is because he’s still single”, “He already has a lot of money”, or “If that’s the case, why doesn’t he extend the contract for another three years?”, etc. While others are easily swayed in front of money, the actor’s beautiful loyalty is admirable.
20 years ago, the entertainment industry was more brutal and celebrities were more vulnerable and weak. However, the roles have reversed nowadays and the job of managing celebrities has become more pressured. In this situation, the story of Son Seok-gu appreciating his management agency SBD Entertainment with great loyalty is truly beautiful.
Attention is focused on what Son Seok-gu will do after leaving his agency. It is unknown whether he will set up a one-man agency or invest in the production field like Ma Dong-seok.
Source: Nate
