According to the big data analysis results of the rookie idol group brand reputation announced by the Korean Corporate Reputation Research Institute on February 1st, RIIZE claimed the first place. The second place went to Leseraphim, the third to NewJins, the fourth to Tours, and the fifth to High Key.
RIIZE, which recorded the first place in the brand reputation ranking for rookie idol groups, had a brand reputation index of 3,082,011, with participation index of 998,718, media index of 718,172, communication index of 716,343, and community index of 648,778. Compared to the brand reputation index of 2,888,631 in January, it increased by 6.69%.
Changhwan Gu, the director of the Korean Corporate Reputation Research Institute, stated, “RIIZE, the brand that topped the brand reputation ranking for rookie idol groups in February 2024, showed high scores in link analysis for being ‘intense, warm, and achieving.’ In keyword analysis, ‘Love 119, Guitar Getter, Breeze’ were prominent. The sentiment ratio analysis recorded a positive ratio of 83.96%.”
The Korean Corporate Reputation Research Institute extracted 20,621,928 pieces of big data related to rookie idol group brands from January 1, 2024, to February 1, 2024, for the purpose of brand reputation big data analysis. Compared to last January’s data of 17,618,834 pieces, there was a 17.04% increase.
Brand reputation index is a metric derived from brand big data analysis, which identifies the significant impact of consumers’ online habits on brand consumption. Through the analysis of brand reputation for rookie idol groups, evaluations of positivity and negativity, media interest, and consumer interest and engagement can be measured. The qualitative assessments from brand reputation monitoring were also included.
The brand reputation for rookie idol groups was analyzed through a category analysis that integrated boy groups and girl groups. The index measured consumer participation, media coverage, communication, and community engagement to analyze the brand reputation index. The analysis focused on idol groups that debuted after 2022 through big data analysis.
