“Reborn Rich” reaches 14.9% after 6 episodes, will it surpass 28% of “The World of the Married”?
With the 16-episode “Reborn Rich” becoming the hottest drama after just two weeks, fans are excited to see what record it will set in the future.
JTBC’s Friday-Saturday-Sunday drama “Reborn Rich” (directed by Jung Dae Yoon), which started on Nov 18th, jumped from 6.1% (hereinafter based on Nielsen Korea) to 14.9% in just 6 episodes. This result is already expected as “Reborn Rich” was highly anticipated even before its first broadcast thanks to the popularity of its original web novel and webtoon, as well as Song Joong Ki and Lee Sung Min‘s trustworthy names.
The life of Jin Do Joon (Song Joong Ki), who returned to the past with his past life Yoon Hyun Woo’s current memory, was full of fun elements that viewers would be interested in. While being nervous about how Jin Do Joon hides his identity and adapts to the new life, viewers also enjoy the thrilling twist of seeing him using what he knows of today in the past.
In particular, “Reborn Rich” is a proper combination of real history and fiction. The drama incorporated real events such as the IMF economic crisis, the presidential election, and the development of a new city in Bundang. Scenes recreating the past times also appeared, forming a consensus across generations. The setting in which Jin Do Joon plans his revenge against Sun Yang and interferes with his grandfather Jin Yang Chul (Lee Sung Min) while pretending to be an ally increases the drama’s tension, which excites drama lovers.
The setting as well as the passionate performances of Song Joong Ki, Lee Sung Min, Shin Hyun Bin and many actors who make up the Sun Yang family, keeps viewers in front of the TV. The fact that people can discuss various things over the drama settings, such as “What choice would I make if I went to the past with my current memory,” also put the series in the center of attention.
Another reason might be “Reborn Rich”‘s broadcast time. The drama is aired on Friday, Saturday and Sunday, a first among all TV dramas. With the expansion of OTT platforms, this is evaluated as an attempt suitable for the changed pattern of viewers who have become accustomed to “binge watching.”
“Reborn Rich” is also attracting attention as a Korean Wave drama. Based on the influence of Hallyu star Song Joong Ki, the series is also making achievements in overseas markets through OTT platforms. According to OTT platform VIU in Asia on Dec 1st, “Reborn Rich” was the most viewed content in Asia, including Indonesia, Malaysia, Hong Kong, and Singapore for 10 successive days after its release.
“‘Reborn Rich’ is loved for its solid story and the presence that actor Song Joong Ki exudes. It is a ‘corporate drama’ rather than just a romantic comedy genre with good rating performance,” said VIU.
Attention is focusing on whether “Reborn Rich,” which has been showing explosive firepower since the beginning, will write a new record for drama series from non-terrestrial channels. JTBC’s drama “The World of the Married,” which aired in 2020, recorded the highest rating of 28.4%. The two dramas are similar in that they both started with 6% and continuously drew a steep upward curve. Although it is not easy to increase TV ratings due to the expansion of OTT platforms in just two years, a new record is still worth looking forward to.
Source: News1
