“Reborn Rich” proved its popularity by exceeding 21.8% in viewer ratings. Recording a nationwide rating of 19.4%, the drama surpassed ENA’s “Extraordinary Attorney Woo” (17.5%).
In the 8th episode of JTBC’s Friday-Saturday drama “Reborn Rich”, which aired on December 4th, the succession war at Sunyang group became fiercer with the withdrawal of the eldest son’s.
In addition, Jin Yang Chul (Lee Sung Min) once again confirmed Jin Do Joon’s (Song Joong Ki) ability through the Digital Media City project and made a decision. In particular, he decided that everyone will have the same chance to become the owner of Sunyang, instead of just the oldest or 2nd son. After learning that the change in Jin Yang Chul’s heart was due to Jin Do Joon, the three siblings began to be wary of Jin Do Joon in their own ways. Accordingly, Jin Do Joon, made a plan to destroy Jin Hwa Young (Kim Shin Rok), raising curiosity as the succession war kicks up.
Alongside the “syndrome-like” craze that surrounds the drama, viewership ratings are also on the rise. In particular, the 8th episode of “Reborn Rich”, which recorded 19.4% in the country and 21.8% in the metropolitan area, was the highest among all channels, breaking the series’ personal records.
On the other hand, the wedding of Jin Seong Joon (Kim Nam Hee) and Mo Hyun Min (Park Ji Hyun), seemed to settle Sunyang’s succession structure to Jin Seong Joon. Meanwhile, Jin Do Joon, who needed the Digital Media City project to be revived, found an unexpected breakthrough. The person Jin Do Joon visited was Joo Young Il (Lee Byung Joong), the head of the Daeyoung Group.
Jin Do Joon advised Daeyoung Logistics to take over the home shopping channel as a way to beat Sunyang. In an era where people buy what they want rather than what they need, if one preoccupies the growing home shopping market, they will be able to regain the No. 1 spot in the logistics industry. Joo Young Il accepted this and even promised to move into Digital Media City.
Immediately after the wedding ceremony, Jin Yang Chul and Jin Seong Joon were shocked to learn this fact. But there was another twist. At the reception that followed, where everyone expected Jin Seong Joon to be named the heir, Jin Yang Chul declared, “As of today, there is no longer an eldest son succession principle in our Sunyang.”
As everyone is given equal opportunities to inherit Sunyang, changes have also taken place in the affiliates owned by Jin Young Gi (Yoon Je Moon), Jin Dong Ki (Jo Han Cheol), and Jin Hwa Young. Among them, the most notable was the birth of the “Sunyang Distribution Group,” which was separated from the Sunyang Department Store owned by Jin Hwa Young.
However, Jin Hwa Young was not easily pleased with the huge debts each affiliate had. Also, she guessed that Jin Do Joon was the reason why everyone was given a fair chance. Jin Hwa Young then tried to sort things out with Jin Do Joon by insulting Lee Hae In (Jung Hye Young). However, this rather became the trigger of Jin Do Joon’s anger.
What Jin Do Joon used to get revenge on Jin Hwa Young was a venture company called ‘New Data Technology’. This company, which was loved most hotly on the stock market, was also a mythical existence of the dot-com bubble that was abandoned most disastrously due to accounting fraud. This time, only Jin Do Joon was aware of this fact. He took advantage of Jin Hwa Young, who lacked funds to repay debts, and gave Oh Se Hyun (Park Hyuk Kwon) a loan of 400 billion won with his stake in Sunyang Department Store as collateral.
Oh Se Hyun then leaked information about New Data Technology in a conversation with Jin Hwa Young. As Jin DoJoon expected, she gathered all the cash in the group and started investing in stocks.
Jin Hwa Young first sold all of stocks after making a profit four times more than advised by Oh Se Hyun. However, stocks hit the upper limit every day, and Jin Hwa Young was at a loss for what to do with her burning greed and regret. In the meantime, Jin Do Joon, who came to her , pretended to be worried about Hwa Young and hinted that the amount would rise further by announcing that there was an operational force behind New Data Technology.
In the end, Jin Hwa Young stole 140 billion won from the department store and jumped into a risky investment again. Jin Do Joon’s cold face, which seemed to have forebode this moment, foreshadowed the upcoming downfall of Jin Hwa Young and made viewers curious about the story that would follow.
At the same time, with Jin Yang Chul removing the “first son succession principle”, the movements of Sunyang group and Jin Do Joon changed once again. As Jin Do Joon said, “I will show new faces that are completely different from what I have seen before. The opportunity to become owners of Sunyang has been given to all the siblings, and there is too much money to maintain friendship.” True to his words, the intensity from each member seeking the company’s share overshadows the bond of their family.
Attention is being drawn to the fiercer succession war of Sunyang Group, as well as the final winner who will be able to stand at the peak of desire.
On the other hand, “Reborn Rich” is broadcast every Friday, Saturday, and Sunday at 10:30 pm (KST).