The revenge drama “Reborn Rich”, starring Song Joong Ki, will air its first episode on November 18th.
On November 17th, the press conference for JTBC’s new Fri-Sat-Sun drama “Reborn Rich” (written by Kim Tae Hee/ directed by Jung Dae Yoon) was held at Fairmont Ambassador Hotel Seoul Hotel in Yeouido, Yeongdeungpo-gu. Director Jung Dae Yoon, actors Song Joong Ki, Lee Sung Min and Shin Hyun Been attended the event.
In the drama, Song Joong Ki plays Yoon Hyun Woo, the risk management team manager of Sunyang Group, who lives his second life after being reincarnated as Jin Do Joon, the youngest grandson of Sunyang Group’s chairman Jin Yang Chul (Lee Sung Min). In particular, Yoon Hyun Woo, who was falsely accused and murdered, returns to 1987 and lives as Jin Do Joon He then enters a fierce battle of succession to take over Sunyang Group for revenge.
At the press conference, Song Joong Ki explained, “Articles wrote a lot about me playing a double role. However, I didn’t think it was a double role. According to the content, it is a person who returns to live in the body of another one. I acted thinking there was only one character. I worked hard on the set with that mindset, so I hope you enjoy watching the drama”.
In particular, Song Joong Ki mentioned his performance of a character with a huge age gap with him after being reborn as Jin Do Joon, a student. He said, “I didn’t set the age range exactly and roughly, but when I started acting Jin Do Joon, the timeline was in high school days. After then, I took the CSAT, went to college and graduated in my early 20s, then continued until my late 20s and early 30s. That’s the setting for Jin Do Joon. Yoon Hyun Woo works in the secretary’s office at a large company called Sunyang Group. Since his age is closer to my real age, I easily adapted to the situation and acted well.”
Regarding the reason he selected this work, Song Joong Ki said, “I was not attracted by the detail of playing two characters. Even before I read the script of this drama, I worked on ‘Sungkyunkwan Scandal’ with screenwriter Kim Tae Hee. I had great faith in the writer because we already worked with each other 11 or 12 years ago. First of all, I chose it because the script narrative was solid. Being able to express two characters was not my first reason.”
He continued, “I gained more confidence in this work after hearing actor Lee Sung Min would play the role of Chairman Jin Yang Chul”, adding “It was true that I felt pressured about playing two characters, although it was not really a double role. Since I already played two roles in ‘Arthdal Chronicles’ last year, it was more burdensome to express two characters because I understand that it would be very difficult”.
Last time, Song Joong Ki transformed into a dark hero in the revenge drama “Vincenzo”. In this regard, the actor said, “Both dramas are the revenge genre. When I decided to do ‘Reborn Rich’, it was not really a revenge work. First of all, it was the members of the family who have an influence on the story”.
At the same time, he said, “There is a part where I feel joy while acting. I think I can deliver catharsis to viewers only when I feel that joy, so that (viewers) can find it relatable.”
Director Jeong Dae Yoon added, “If you hear the title, there will be many people who feel like it is a second-generation chaebol romance or a makjang drama. Our drama is about a man who died unjustly and returns to life to expose the secrets of death. I hope viewers will enjoy it without misunderstanding the title.”
The subject of “Reborn” has already been mainstreamed as a genre in web novels. Since then, it has spread to webtoons, and is now seen occasionally in dramas. The recently broadcast SBS drama “Again My Life” starring Lee Joon Gi also covers the same topic. Therefore, there is a risk that viewers will feel similar. Director Jung Dae Yoon said, “When we meet at drinking parties, we often talk about things like ‘I’ll buy bitcoin when I go back into the past.’ I couldn’t watch ‘Again My Life’ because of filming, but since each drama has its own charm, I think viewers will see the different charms.”
He continued, “It seems that the reborn story has just begun in dramas. I know that it is almost mainstream in web novels and webtoons. If there is a difference from our work, other reborn stories are told through personal history and stories. We, of course, also tell personal stories, but I think it has well melted major events in modern and contemporary history since the 1980s. I think being able to see major events organically is the charm of our drama as a recurring feature.”
In particular, JTBC will air “Reborn Rich” three times a week on Fridays, Saturdays, and Sundays. Song Joong Ki said, “It is true that a drama aired three times a week is fresh and surprising at first. I personally thought it must be gaining a lot from advertisements. Make a lot of money JTBC.”
Lee Sung Min said, “These days, audiences’ tastes and methods of watching dramas and movies have changed a lot. There are people who will wait until the drama is done, and it keeps changing rapidly. I don’t know what the significance of 3 times a week is, but I think it’s a new attempt by JTBC.”
Shin Hyun Been said, “I think this is a new attempt because the audience is diverse, so it would be fun for those who watch it on TV to wait and see it three times a week.”
Lastly, director Jung Dae Yoon addressed the selling points of “Reborn Rich”, “Compared to other dramas, there are more roles. It is a drama where unique and clear characters live. If you look at how the characters change and what choices they make over 30 years, I think it will be fun to follow their choices.”
Song Joong Ki said, “Since I’ve worked hard, I hope to receive compliments or criticism. I hope I get a lot of opinions, whether good or bad, from many people.”
“Reborn Rich” will premiere at 10:30 pm KST on November 18th.